Adrian Payne – författare
Visar alla böcker från författaren Adrian Payne. Handla med fri frakt och snabb leverans.
20 produkter
Marketing Plans for Service Businesses
A Complete Guide
Av Adrian Payne, Malcolm McDonald
E-bok, 2005
737 kr
Lägg i varukorg
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It …
Marketing Plans for Services
A Complete Guide
Av Adrian Payne, Pennie Frow m. fl.
E-bok, 2011
638 kr
Lägg i varukorg
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken …
Marketing Planning for Services
Av Adrian Payne, Malcolm McDonald
Häftad, 1996
1076 kr
Lägg i varukorg
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key …
Relationship Marketing
Av Martin Christopher, Adrian Payne m. fl.
Häftad, 2002
820 kr
Lägg i varukorg
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship …
Customer Relationship Management
Av Simon Knox, Adrian Payne m. fl.
Inbunden, 2002
1271 kr
Lägg i varukorg
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book …
Handbook of CRM
Av Adrian Payne
Inbunden, 2005
1601 kr
Lägg i varukorg
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that …
Marketing Plans for Service Businesses
A Complete Guide
Av Malcolm McDonald, Adrian Payne
Häftad, 2005
675 kr
Lägg i varukorg
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services , which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. …
Strategic Customer Management
Integrating Relationship Marketing and CRM
Inbunden, 2013
1677 kr
Lägg i varukorg
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach …
Strategic Customer Management
Integrating Relationship Marketing and CRM
Häftad, 2013
836 kr
Lägg i varukorg
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach …
Marketing Plans for Services
A Complete Guide
Av Adrian Payne, Pennie Frow m. fl.
E-bok, 2011
638 kr
Lägg i varukorg
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken …
Marketing Planning for Services
Av Malcolm McDonald, Adrian Payne
E-bok, 2012
1266 kr
Lägg i varukorg
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key …
Marketing Planning for Services
Av Malcolm McDonald, Adrian Payne
E-bok, 2012
1266 kr
Lägg i varukorg
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key …
Relationship Marketing
Av David Ballantyne, Adrian Payne m. fl.
E-bok, 2013
963 kr
Lägg i varukorg
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship …
Relationship Marketing
Av David Ballantyne, Adrian Payne m. fl.
E-bok, 2013
942 kr
Lägg i varukorg
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship …
Handbook of CRM
Av Adrian Payne
E-bok, 2012
999 kr
Lägg i varukorg
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that …
Handbook of CRM
Av Adrian Payne
E-bok, 2012
970 kr
Lägg i varukorg
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that …
Customer Relationship Management
Av Simon Knox, Adrian Payne m. fl.
E-bok, 2007
1231 kr
Lägg i varukorg
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book …
Customer Relationship Management
Av Simon Knox, Adrian Payne m. fl.
E-bok, 2007
1231 kr
Lägg i varukorg
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book …
Relationship Marketing
Av Martin Christopher, Adrian Payne m. fl.
Inbunden, 2015
3162 kr
Lägg i varukorg
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship …
Marketing Planning for Services
Av Adrian Payne, Malcolm McDonald
Inbunden, 2016
2591 kr
Lägg i varukorg
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key …
