Relationship Marketing

AvMartin Christopher,Adrian Payne

Häftad, Engelska, 2002

804 kr

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Beskrivning

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Produktinformation

Utgivningsdatum:2002-10-30
Mått:156 x 234 x 14 mm
Vikt:416 g
Format:Häftad
Språk:Engelska
Antal sidor:264
Upplaga:2002
Förlag:Taylor & Francis Ltd
ISBN:9780750648394

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Innehållsförteckning

Creating value for the customer; Creating value for the organization; Building market relationships: the six markets model; Managing relationships in networks; Relationship marketing: integrating quality, customer service and marketing; Developing and implementing a relationship strategy.

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