Martin Christopher – författare
Visar alla böcker från författaren Martin Christopher. Handla med fri frakt och snabb leverans.
22 produkter
Logistics and Supply Chain Management
Häftad, 2022
506 kr
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Supply chains and the logistics activities that drive them are critical to business success. Logistics and Supply Chain Management has the most up-to-date practical tools to manage the people and processes that allow businesses to gain and maintain competitive advantage through their supply chains. …
Marketing Logistics
Av Martin Christopher, Helen Peck
Häftad, 2003
850 kr
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This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.As well as drawing upon …
Business Operations Models
Becoming a Disruptive Competitor
Av Alan Braithwaite, Martin Christopher
Häftad, 2015
604 kr
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Most successful companies have operations management at their heart. It enables strategy and should be part of boardroom discussions. However, Cranfield research has shown that business strategy barely recognises the world of operations management. Recognising that operations management needs to be …
Business Operations Models
Becoming a Disruptive Competitor
Av Alan Braithwaite, Martin Christopher
E-bok, 2015
705 kr
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Most successful companies have operations management at their heart. It enables strategy and should be part of boardroom discussions. However, Cranfield research has shown that business strategy barely recognises the world of operations management. Recognising that operations management needs to be …
Business Operations Models
Becoming a Disruptive Competitor
Av Alan Braithwaite, Martin Christopher
Inbunden, 2016
1844 kr
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Most successful companies have operations management at their heart. It enables strategy and should be part of boardroom discussions. However, Cranfield research has shown that business strategy barely recognises the world of operations management. Recognising that operations management needs to be …
Relationship Marketing
Av Martin Christopher, Adrian Payne m. fl.
Häftad, 2002
820 kr
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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship …
Strategy of Distribution Management
Inbunden, 1985
737 kr
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This book examines the managerial issues surrounding the creation and implementation of distribution strategies in the broader context of logistics management. Author Martin Christopher analyzes the strategic importance of the distribution function and the problems it involves, and presents …
Fashion Marketing
an anthology of viewpoints and perspectives
Av Gordon Wills, David Midgley m. fl.
Inbunden, 2024
2200 kr
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First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material collected here is related to textiles and clothing in particular, businessmen are becoming …
Fashion Marketing
an anthology of viewpoints and perspectives
Av Gordon Wills, David Midgley m. fl.
Häftad, 2024
563 kr
Lägg i varukorg
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material collected here is related to textiles and clothing in particular, businessmen are becoming …
Fashion Marketing
an anthology of viewpoints and perspectives
Av Gordon Wills, David Midgley m. fl.
E-bok, 2024
646 kr
Lägg i varukorg
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material collected here is related to textiles and clothing in particular, businessmen are becoming …
Fashion Marketing
an anthology of viewpoints and perspectives
Av Gordon Wills, David Midgley m. fl.
E-bok, 2024
646 kr
Lägg i varukorg
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material collected here is related to textiles and clothing in particular, businessmen are becoming …
Relationship Marketing
Av David Ballantyne, Adrian Payne m. fl.
E-bok, 2013
963 kr
Lägg i varukorg
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship …
Relationship Marketing
Av David Ballantyne, Adrian Payne m. fl.
E-bok, 2013
942 kr
Lägg i varukorg
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship …
Marketing Logistics
Av Martin Christopher, Helen Peck
E-bok, 2012
999 kr
Lägg i varukorg
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon …
Marketing Logistics
Av Martin Christopher, Helen Peck
E-bok, 2012
999 kr
Lägg i varukorg
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon …
Relationship Marketing
Av Martin Christopher, Adrian Payne m. fl.
Inbunden, 2015
3162 kr
Lägg i varukorg
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship …
Marketing Logistics
Av Martin Christopher, Helen Peck
Inbunden, 2015
2591 kr
Lägg i varukorg
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon …
Media & Culture
An Introduction to Mass Communication
Av Richard Campbell, Martin Christopher m. fl.
Häftad, 2025
1038 kr
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The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age , is at the forefront of this dynamic course, addressing the most current issues of our time. In this fourteenth edition, Media & Culture examines the reality of what it means to live, work, and …
Leading Procurement Strategy
Driving Value Through the Supply Chain
Av Remko van Hoek, Carlos Mena m. fl.
Häftad, 2025
788 kr
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How can organizations develop procurement strategies which drive performance and deliver stakeholder value? Leading Procurement Strategy by Remko van Hoek, Carlos Mena and Martin Christopher is a practical guide for procurement directors and senior leaders responsible for designing and delivering …
Leading Procurement Strategy
Driving Value Through the Supply Chain
Av Remko van Hoek, Carlos Mena m. fl.
Inbunden, 2025
1352 kr
Lägg i varukorg
How can organizations develop procurement strategies which drive performance and deliver stakeholder value? Leading Procurement Strategy by Remko van Hoek, Carlos Mena and Martin Christopher is a practical guide for procurement directors and senior leaders responsible for designing and delivering …
Leading Procurement Strategy
Driving Value Through the Supply Chain
Av Remko van Hoek, Carlos Mena m. fl.
E-bok, 2025
923 kr
Lägg i varukorg
Learn how to develop successful procurement strategies that meet the needs of the business, customers and suppliers, and lead their implementation using insights from industry leaders Leading Procurement Strategy provides readers with a complete overview of the skills, knowledge and tools needed to …
