Brian Smith – författare
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243 produkter
243 produkter
Inbunden, Engelska, 2021
127 kr
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E-bok
PDF, Engelska, 2005538 kr
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At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company''s ultimate owners. By failing to consider and manage the business risk associated with their strategies, they deliver returns below the cost of capital and neglect the firm''s raison d''etre. The board needs a way of holding these marketers to account. Marketing Due Diligence is a new process which has emerged from years of research at Cranfield, one of Europe''s leading business schools. It blends proven ideas from strategic and financial management with new concepts about organisational effectiveness to create a process that directly connects marketing strategy to shareholder value. CEOs and CFOs cannot afford to operate without Marketing Due Diligence. Bad marketing directors cannot afford to work with it.* Top level Cranfield based author team utilising latest Cranfield in-company research* Connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value* Systematic and practical approach so that it can be used by both practitioners and students
E-bok
PDF, Engelska, 2007569 kr
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The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-•Does the promised market exist?•Will the strategy deliver the market share promised?•Will the market share create shareholder value?This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern businessSurely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added?* Connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing shareholder value* Systematic and practical approach useful for both practitioners and students* New paperback edition
Inbunden, Engelska, 2007
2 213 kr
Skickas inom 10-15 vardagar
An exploration of the implications of the 'good governance' agendas for developing and newly democratized countries. The book assesses the 'good governance' agenda and examines the view of the international development agencies. Finally it considers the contribution political science can make to an understanding of each dimension of governance.
Häftad, Engelska, 2007
627 kr
Skickas inom 10-15 vardagar
An exploration of the implications of the 'good governance' agendas for developing and newly democratized countries. The book assesses the 'good governance' agenda and examines the view of the international development agencies. Finally it considers the contribution political science can make to an understanding of each dimension of governance.
Inbunden, Engelska, 2015
828 kr
Skickas inom 10-15 vardagar
In this issue the Guest Editors provide a contemporary look at the epidemiology, clinical manifestations, treatment and outcomes for neonatal-perinatal infections. Contributors include neonatologists, infectious disease, and critical care specialists with a wide variety of research interests in this arena. Readers will be exposed to the latest information on dosing of antibiotics, antivirals, and antifungals. This information is critical in the infant population given the rapid changes in physiology, metabolic pathways and renal elimination that occur over the first months of life. There is an extensive examination of infectious processes that commonly present in infants including meningitis, bloodstream infections, and urinary tract infections. Additional topics include infectious processes affecting the newborn (chorioamnionitis and TORCH infections) and premature infants (necrotizing enterocolitis). Specific pathogens are highlighted in articles on HSV, CMV/VZV, staphylococcal species, and Candida. Finally, the rationale for the most recent changes to guidelines for initiating therapy for early-onset neonatal sepsis are reviewed.
Inbunden, Engelska, 2020
2 405 kr
Skickas inom 10-15 vardagar
This book examines John Locke as a theorist of migration, immigration, and the movement of peoples. It outlines the contours of the public discourse surrounding migration in the seventeenth century and situates Locke’s in-depth involvement in these debates. The volume presents a variety of undercurrents in Locke’s writing — his ideas on populationism, naturalization, colonization and the right to withdrawal, the plight of refugees, and territorial rights — which have great import in present-day debates about migration. Departing from the popular extant literature that sees Locke advocating for a strong right to exclude foreigners, the author proposes a Lockean theory of immigration that recognizes the fundamental right to emigrate, thus catering to an age wrought with terrorism, xenophobia and economic inequality.A unique and compelling contribution, the volume will be of great interest to scholars and researchers of political theory, political philosophy, history of international politics, international relations, international political economy, public policy, seventeenth century English history, migration and citizenship studies, and moral philosophy.
Häftad, Engelska, 2020
676 kr
Skickas inom 10-15 vardagar
This book examines John Locke as a theorist of migration, immigration, and the movement of peoples. It outlines the contours of the public discourse surrounding migration in the seventeenth century and situates Locke’s in-depth involvement in these debates. The volume presents a variety of undercurrents in Locke’s writing — his ideas on populationism, naturalization, colonization and the right to withdrawal, the plight of refugees, and territorial rights — which have great import in present-day debates about migration. Departing from the popular extant literature that sees Locke advocating for a strong right to exclude foreigners, the author proposes a Lockean theory of immigration that recognizes the fundamental right to emigrate, thus catering to an age wrought with terrorism, xenophobia and economic inequality.A unique and compelling contribution, the volume will be of great interest to scholars and researchers of political theory, political philosophy, history of international politics, international relations, international political economy, public policy, seventeenth century English history, migration and citizenship studies, and moral philosophy.
Inbunden, Engelska, 2002
2 043 kr
Skickas inom 10-15 vardagar
First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
Häftad, Engelska, 1995
788 kr
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The book is aimed at those wishing to gain a basic knowledge of the practical aspects of the four most widely used welding processes: manual metal arc (MMA), metal inert/active gas (MIG/AG), tungsten inert gas (TIG) and oxy-acetylene welding and cutting. In addition to a detailed treatment of these four methods, further sections deal with the various angles at which welding can be carried out, the effect of the different materials, and quality assessment. Important safety information is collected into a preliminary section whilst highlighted safety warnings carry the safety theme through the entire text. Features to aid comprehension include a glossary of welding terms and symbols, self-assessment questions and a guide to current welder qualifications in the light of recent European standardisation.
Häftad, Engelska, 2007
1 068 kr
Skickas inom 7-10 vardagar
Recent changes in medical roles and responsibilities have raised the profile of Operating Department Practitioners (ODPs). The level of knowledge is vast, and exams must be taken working towards statutory registration. This is the first in a series of three books providing comprehensive information for healthcare staff working in the operating department. Topics covered include anaesthesia, critical care, post-interventional care, enhancing care delivery, professional practice, leadership and resource management. The clear and concise format is ideally suited to study, qualification and for continued reference during practice. Written by specialists with a wealth of knowledge and experience, and incorporating problem-based learning using case studies, this book will be essential reading for ODPs and theatre nurses throughout the UK, in Australia where the same structures have been adopted, and worldwide for all professionals working in operating departments.
Häftad, Engelska, 2008
1 106 kr
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The role of the operating department practitioner has evolved considerably in recent years, and both trainee and practising ODPs need a practical, up-to-date resource on terminology and current practice. Each entry in the second edition of Operating Department Practice A-Z has been fully updated and contains both a short definition and a more detailed description of the term or procedure, with supporting information to give the reader a deeper understanding of the field. In addition, the book contains useful appendices on medical terminology and abbreviations, normal values, medical and scientific symbols, and a list of useful websites for further reference. Written by two of the UK's most experienced Operating Department Practice lecturers, Operating Department Practice A-Z, second edition provides practical, concise information for all peri-operative staff members.
Häftad, Engelska, 2009
1 106 kr
Skickas inom 7-10 vardagar
Recent changes in medical roles and responsibilities have raised the profile of Operating Department Practitioners (ODPs). The volume of knowledge is vast, and exams must be taken working towards statutory registration. Core Topics in Operating Department Practice: Leadership and Management provides comprehensive information on leadership and management issues encountered by healthcare staff working in the operating department. Topics covered include corporate governance, the development of advanced roles, management of cultural diversity and the influence of organisational culture in the theatre suite. The clear and concise format is ideally suited to study, qualification and for continued reference during practice. Written by specialists with a wealth of knowledge and experience, and incorporating problem-based learning using case studies, this will be essential reading for ODPs and theatre nurses worldwide.
Häftad, Engelska, 2019
272 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 1995
327 kr
Skickas inom 5-8 vardagar
The grandfather clock, an entirely new kind of furniture, first appeared in the late seventeenth century. From then on, with its long case to protect pendulum and weights, its rugged movement and large, clear indication of time, it has been a success story right up to the present day. Virtually none of these clocks is beyond repair and often the work required is within the scope of inexperienced owners. This is the first full-length book to cover repair and restoration of these attractive and often valuable antiques, including their casework. The first part outlines how to clean and service the clock 'works' and also how to refurbish the dial, while in the second part restoration or casework, both structural repairs and finishing, is considered. The illustrations are of two actual clocks (one eight-day and one thirty-hour) and work proceeding on them. The last part of the book sketches common variations from these particular examples. Armed with this book and appropriate tools (for work on both movement and case), the owner of a dilapidated grandfather clock will be encouraged and given the know-how to restore it to life as a useful and attractive clock and a prized possession.
E-bok
Engelska, 1995321 kr
Läs direkt efter köp
The grandfather clock, an entirely new kind of furniture, first appeared in the late seventeenth century. From then on, with its long case to protect pendulum and weights, its rugged movement and large, clear indication of time, it has been a success story right up to the present day. Virtually none of these clocks is beyond repair and often the work required is within the scope of inexperienced owners. This is the first full-length book to cover repair and restoration of these attractive and often valuable antiques, including their casework. The first part outlines how to clean and service the clock ''works'' and also how to refurbish the dial, while in the second part restoration or casework, both structural repairs and finishing, is considered. The illustrations are of two actual clocks (one eight-day and one thirty-hour) and work proceeding on them. The last part of the book sketches common variations from these particular examples. Armed with this book and appropriate tools (for work on both movement and case), the owner of a dilapidated grandfather clock will be encouraged and given the know-how to restore it to life as a useful and attractive clock and a prized possession.
Inbunden, Engelska, 2022
1 638 kr
Skickas inom 5-8 vardagar
Urban Drainage Practice will provide detailed guidance and practical advice on the design, operation, planning, management and maintenance principles required to address all major urban drainage issues.With the recent flooding incidents in the UK and internationally, and the UK government recommendations following the recent Pitt Review, this is a very topical issue. These recent incidents of recurrent flooding are examined within the book. Each chapter features an illustrative case study that will appeal to practitioners, and text has a strong practical focus throughout.
E-bok
PDF, Engelska, 20241 718 kr
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Written and edited by leading experts in the field, Urban Drainage Practice provides an overview of current key challenges, opportunities and future directions of urban drainage in a practical and accessible way.
Initially setting out the context of historical urban drainage for sanitary and stormwater systems, the book covers the key elements of public and stakeholder engagement, rainfall inputs, some fundamentals of urban hydrology and the development of computational modelling. It also explains how systems are now planned, designed and operated, alongside contemporary asset management and introduces the main elements of monitoring and management of urban drainage systems, as well as advancements in data acquisition, and transition to greater automation.
The book summarises regulations and other sources of information that professionals need to consult to practice effectively within a specific area of urban drainage, explores modelling, sustainability, and smart systems, along with providing the global and local context of sustainable drainage, using case studies from across the UK and around the world.
Urban Drainage Practice is an invaluable tool for local authority engineers, environmental engineers, drainage design and operation engineers, public health consultants, engineering hydrology professionals, and consultants or contractors working in this field. It is also a useful resource for students of engineering and sustainability, as well as professionals working in other disciplines who wish to understand how engineers are approaching urban drainage practice.
Häftad, Engelska, 2007
465 kr
Skickas inom 10-15 vardagar
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-.Does the promised market exist?.Will the strategy deliver the market share promised?.Will the market share create shareholder value?This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern businessSurely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added?* Connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing shareholder value* Systematic and practical approach useful for both practitioners and students* New paperback edition
Häftad, Engelska, 2021
229 kr
Skickas inom 3-6 vardagar
Häftad, Engelska, 2022
171 kr
Skickas
Häftad, Engelska, 2025
245 kr
Skickas inom 3-6 vardagar
E-bok
Engelska83 kr
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Del 4 - Thy Kingdom Come
Book of Parables II: Divine Lessons #17-35 from "Thy Kingdom Come"
Häftad, Engelska, 2019
226 kr
Skickas inom 3-6 vardagar
226 kr
Skickas inom 3-6 vardagar
Häftad, Engelska
219 kr
Skickas inom 3-6 vardagar
E-bok
PDF, Engelska, 2020807 kr
Läs direkt efter köp
This book examines John Locke as a theorist of migration, immigration, and the movement of peoples. It outlines the contours of the public discourse surrounding migration in the seventeenth century and situates Locke’s in-depth involvement in these debates. The volume presents a variety of undercurrents in Locke’s writing — his ideas on populationism, naturalization, colonization and the right to withdrawal, the plight of refugees, and territorial rights — which have great import in present-day debates about migration. Departing from the popular extant literature that sees Locke advocating for a strong right to exclude foreigners, the author proposes a Lockean theory of immigration that recognizes the fundamental right to emigrate, thus catering to an age wrought with terrorism, xenophobia and economic inequality.A unique and compelling contribution, the volume will be of great interest to scholars and researchers of political theory, political philosophy, history of international politics, international relations, international political economy, public policy, seventeenth century English history, migration and citizenship studies, and moral philosophy.
E-bok
Engelska, 2020807 kr
Läs direkt efter köp
This book examines John Locke as a theorist of migration, immigration, and the movement of peoples. It outlines the contours of the public discourse surrounding migration in the seventeenth century and situates Locke’s in-depth involvement in these debates. The volume presents a variety of undercurrents in Locke’s writing — his ideas on populationism, naturalization, colonization and the right to withdrawal, the plight of refugees, and territorial rights — which have great import in present-day debates about migration. Departing from the popular extant literature that sees Locke advocating for a strong right to exclude foreigners, the author proposes a Lockean theory of immigration that recognizes the fundamental right to emigrate, thus catering to an age wrought with terrorism, xenophobia and economic inequality.A unique and compelling contribution, the volume will be of great interest to scholars and researchers of political theory, political philosophy, history of international politics, international relations, international political economy, public policy, seventeenth century English history, migration and citizenship studies, and moral philosophy.
E-bok
Engelska, 2021156 kr
Läs direkt efter köp
After helping over 18,000 CEOs, entrepreneurs, managers, and employees worldwide, Dr. Brian Smith and his daughter, Mary Smith, share their knowledge of being a great leader in their second book of The I in Team Series. Individual Advantages: Be the "e;I"e; in Team emphasizes that one's greatest responsibility is their influence. Building on the lessons taught in the first book, Be the "e;I"e; in Team aims to guide current and aspiring leaders towards being a positive influence on their teams. The authors use real-life experiences working with and leading teams to discuss: Being your best self so you can contribute your unique influence How to delegate, hold accountable, define values, and find balance The benefits of slowing down and staying in the moment Remaining humble, mindful, honest, and consistent Paying attention to details and investing in self-educationDesigned to engage, empower, and challenge current and aspiring leaders with the information needed to be a positive influence and grow unique strengths, this book does not adopt a "e;one size fits all"e; methodology.
Häftad, Engelska, 2013
183 kr
Skickas inom 5-8 vardagar