Ian Dunbar – författare

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.* Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.* Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field

Ian Dunbar was born in Margate, England, in 1936 and educated at Gillingham Grammar School and Aberdeen University. He graduated M.B.Ch.B. in 1961. His clinical interest was in the problems of general medical practice. Investigations took him first to Canada where he practiced in Regina and later to the Distant Early Warning Line in the Arctic. In effect, this was the military front line of the Cold War. After returning to Britain in December 1965 he became a partner in an NHS practice in West London where he witnessed the ferment of the ''swinging sixties''. He later moved to Kent but retired from active clinical practice in 1973 because of the increasing erosion of clinical freedom brought about by the 1969 Health Service reforms. In 1974 he worked on a Middle East oil field becoming acquainted not only with Palestinian refugees but also the clash of Western and Muslim cultures. As an amateur anthropologist, he explored several of the subcultures in contemporary society and in 1976 spent a month in Brazil visiting Sao Paulo, Goiania and Brasilia. An interest in the psychotoxicity of drugs led to his most important discovery. Political abuse of the subtle side-effects of cannabis and the contraceptive pill were being deployed to promote intellectual Socialism and bring about the collapse of capitalism. This created an unrecognised psychological aspect to the Cold War. This monograph outlines how it was done.

How to raise the perfect puppy

A revolution for dogs: Very few dog trainers have not been influenced by Dr. Ian Dunbar’s dog-friendly philosophy. In the 1970s, Dr. Ian Dunbar sparked a dramatic shift in puppy training — away from leash corrections and drill-sergeant adult dog training classes based on competitive obedience and toward a positive approach using toys, treats, and games as rewards for teaching basic manners, preventing behavior problems, and modifying temperament. Before Dr. Dunbar there were no classes for puppy training, very few family dog classes, and not much fun in dog training. His positive approach revolutionized the dog training field, especially puppy training.

Raising a great dog: Now, in Before and After Getting Your Puppy, Dr. Ian Dunbar combines his two popular puppy training manuals into one indexed, value-priced hardcover dog training book. In clear steps, with helpful photos and easy-to-follow puppy training milestones, he presents a structured yet playful and humorous plan for raising a wonderful dog. Dr. Dunbar’s guide is based around six developmental milestones:

Your doggy educationEvaluating puppy’s progressErrorless housetraining and chewtoy-trainingSocialization with PeopleLearning bite inhibitionThe world at large

Fans of The Art of Raising a Puppy, Training the Best Dog Ever, or Zak George’s Dog Training Revolution, will love Ian Dunbar’s Before and After Getting Your Puppy.

Very few dog trainers have not been influenced by Dr. Ian Dunbar's dog-friendly philosophy. In the 1970s, Dr. Dunbar sparked a dramatic shift in dog training — away from leash corrections and drill-sergeant adult dog classes based on competitive obedience and toward a positive approach using toys, treats, and games as rewards for teaching basic manners, preventing behavior problems, and modifying temperament. Before Dr. Dunbar there were no classes for puppies, very few family dog classes, and not much fun in dog training. His positive approach to training revolutionized the field, especially in training puppies.Now in Before and After Getting Your Puppy Dr. Dunbar combines his two popular puppy-training manuals into one indexed value-priced hardcover edition. In clear steps, with helpful photos and easy-to-follow training deadlines, he presents a structured yet playful and humorous plan for raising a wonderful dog. Dr. Dunbar’s guide is based around six developmental deadlines: completing your education and preparation, assessing a puppy’s prior socialization and education, teaching errorless housetraining and chewtoy-training, completing a socialization program of meeting strange dogs and people, etc.

“I am sure Barking Up the Right Tree will be celebrated as the bible of dog training.” — Marc Bekoff, PhD, author of The Emotional Lives of Animals and Dogs Demystified When Dr. Ian Dunbar introduced his SIRIUS® Puppy Training in 1982, dog training mostly comprised punishing adult dogs for bad habits and lack of compliance. Dunbar focused on verbally cuing and creatively luring to achieve desirable behavior and using “life rewards” — sniffing, walking, play with dogs, and interactive games — to reinforce speedy compliance and good habits from the outset. His “dog’s point of view” approach revolutionized the field, and today there are few trainers who have not been strongly influenced by it. While positive reinforcement is now widely adopted, this new book details how other reward-training techniques have strayed from Dunbar’s original, quick and easy, highly effective lure-reward approach for teaching dogs ESL, in which we can verbally cue specific responses, offer heartfelt praise for success, and give guidance when dogs err. With Dunbar’s method, we can teach dogs when and where to eliminate, what to chew, when and for how long to bark, and when and how to appropriately let off steam. Barking Up the Right Tree offers proof that aversive punishment seldom works to eliminate undesirable behavior or to get the dog back on track. Dunbar presents numerous nonaversive yet highly effective solutions for misbehavior and noncompliance — simply by using the words you teach, and without even raising your voice. The culmination of fifty-plus years at the vanguard of dog behavioral science, Barking Up the Right Tree is an indispensable guide for anyone who wants harmonious, two-way communication with a calm, confident, well-behaved, happy canine companion.

“I am sure Barking Up the Right Tree will be celebrated as the bible of dog training.” — Marc Bekoff, PhD, author of The Emotional Lives of Animals and Dogs Demystified When Dr. Ian Dunbar introduced his SIRIUS® Puppy Training in 1982, dog training mostly comprised punishing adult dogs for bad habits and lack of compliance. Dunbar focused on verbally cuing and creatively luring to achieve desirable behavior and using “life rewards” — sniffing, walking, play with dogs, and interactive games — to reinforce speedy compliance and good habits from the outset. His “dog’s point of view” approach revolutionized the field, and today there are few trainers who have not been strongly influenced by it. While positive reinforcement is now widely adopted, this new book details how other reward-training techniques have strayed from Dunbar’s original, quick and easy, highly effective lure-reward approach for teaching dogs ESL, in which we can verbally cue specific responses, offer heartfelt praise for success, and give guidance when dogs err. With Dunbar’s method, we can teach dogs when and where to eliminate, what to chew, when and for how long to bark, and when and how to appropriately let off steam. Barking Up the Right Tree offers proof that aversive punishment seldom works to eliminate undesirable behavior or to get the dog back on track. Dunbar presents numerous nonaversive yet highly effective solutions for misbehavior and noncompliance — simply by using the words you teach, and without even raising your voice. The culmination of fifty-plus years at the vanguard of dog behavioral science, Barking Up the Right Tree is an indispensable guide for anyone who wants harmonious, two-way communication with a calm, confident, well-behaved, happy canine companion.

Dr. Ian Dunbar, renowned dog trainer and behaviorist, explains how dogs think, how dogs learn, and why they act the way they do. Dog owners who understand these issues can better train their dogs and develop a closer relationship with their pets.

Dr. Ian Dunbar, renowned dog trainer and behaviorist, explains how dogs think, how dogs learn, and why they act the way they do. Dog owners who understand these issues can better train their dogs and develop a closer relationship with their pets.

Fases de desenvolvimento do cachorro 1ª.- Antes de procurar um cachorro, você precisa de completar a sua educação sobre a educação de cachorros. Precisa de saber como selecionar um bom cachorro e como funcionam os cachorros. Escolher um cachorro é parecido com comprar um carro: pesquisar muito e fazer um test-drive de uma grande variedade. Mas primeiro você precisa de aprender a conduzir. 2ª.- Antes de escolher o seu cachorro, você precisa de saber como avaliar a sua prospetiva da atual sociabilização do cachorro e do seu estado educacional. Independentemente da raça ou da criação, se a sociabilização, o treino em casa, e as boas maneiras não estão no bom caminho até às oito semanas de idade, o cachorro já está atrasado no seu desenvolvimento 3ª.- Assegure-se de que um treino em casa sem erros e um programa de treino de roer brinquedos são estabelecidos desde o primeiro dia em que o seu cachorro chega a casa. 4ª.- O seu cachorro precisa de ser sociabilizado a pessoas antes de ter doze semanas de idade. Como regra de ouro, o seu cachorro precisa de conhecer durante o seu primeiro mês em casa pelo menos cem pessoas diferentes. 5ª.- A inibição de mordida é das lições mais importantes que um cão deve aprender. A escassa janela de tempo para desenvolver uma boca mole começa a fechar-se aos quatro meses e meio de idade. 6ª.- Para assegurar que o seu cachorro bem-educado continue bem sociabilizado e amigável para com as pessoas, durante a adolescência e a idade adulta, ele precisa de conhecer estranhos (especialmente crianças) todos os dias.

Agora que você tem o seu cachorro, o relógio começa a contar e você precisa de completar as outras fases de desenvolvimento.4ª Fase do Desenvolvimento: Sociabilizar o seu CachorroA sua prioridade mais urgente neste momento é sociabilizar o seu cachorro a uma grande variedade de pessoas, especialmente crianças, homens e estranhos antes que o cachorro chegue às 12 semanas de idade. Os cachorros bem sociabilizados tornam-se excelentes companheiros, ao contrário dos cães anti-sociais que são difíceis, consomem muito tempo e são potencialmente perigosos.Como regra de ouro, o seu cachorro precisa de conhecer pelo menos 100 pessoas antes de chegar aos três meses de idade.Uma vez que o seu cachorro ainda é novo demais para se aventurar para os parques ou passeios, você terá que convidar pessoas a virem até sua casa.5ª Fase do Desenvolvimento: Ensino da Inibição de MordidaA sua prioridade é que o cachorro aprenda a inibir a força das suas mordidas e desenvolva uma boca mole antes de chegar às 18 semanas de idade. Sempre que um cão morde uma pessoa ou briga com outro cão, o fator de prognóstico maisimportante é o nível de inibição de mordida e como tal, a possibilidade duma mordida causar dano grave. Os acidentes acontecem. Alguém pode pisar a pata do cão, ou uma criança pode tropeçar e cair em cima do cão enquanto ele está a roer um osso.Um cão pode atirar-se a uma pessoa quando está assustado ou magoado, mas se o cão tiver uma inibição de mordida bem estabelecida, é pouco provável que os dentes do cão perfurem, ou até toquem a pele.6ªFase do Desenvolvimento: Sociabilização ContínuaA prioridade mais agradável de sermos donos de um cão é apresentar um cão bem sociabilizado ao mundo. O seu cão apenas será sociável e confiante se continuar a conhecer pelo menos três pessoas estranhas e três cães diferentes todos os dias.Ver todos os dias as mesmas pessoas e os mesmos cães não é suficiente. O seu cão precisa praticar conhecer, apresentar e dar-se com estranhos e não simplesmente lidar sempre com os velhos amigos. Passeios regulares com o seu cão são essenciais e divertidos.

Este libro nos introduce en el fascinante mundo del desarrollo del cachorro. Nos guía y orienta en la difícil pero muy gratificante tarea de educar a nuestro cachorro para lograr que llegue a ser un perro adulto con el que convivir y disfrutar.En este libro el Dr. Ian Dunbar se centra en tres aspectos fundamentales: la socialización del cachorro con gran variedad de personas y perros, el establecimiento de una excelente inhibición del mordisco para hacer de nuestro perro un animal fiable con el que poder convivir, y finalmente, el fruto de nuestro esfuerzo, lo más agradable: que el perro participe en todas nuestras actividades integrándolo en nuestro estilo de vida.Encontrarás un programa integral de familiarización y adiestramiento del cachorro, numerosos casos prácticos, ejercicios y la resolución de las dudas más frecuentes. Este es el "antes" y es la primera parte de "Un cachorro en casa", de esta misma editorial, que te presentamos ahora por separado.

Este libro nos introduce en el fascinante mundo del desarrollo del cachorro. Nos guía y orienta en la difícil pero muy gratificante tarea de educar a nuestro cachorro para lograr que llegue a ser un perro adulto con el que convivir y disfrutar.En este libro el Dr. Ian Dunbar se centra en tres aspectos fundamentales: la socialización del cachorro con gran variedad de personas y perros, el establecimiento de una excelente inhibición del mordisco para hacer de nuestro perro un animal fiable con el que poder convivir, y finalmente, el fruto de nuestro esfuerzo, lo más agradable: que el perro participe en todas nuestras actividades integrándolo en nuestro estilo de vida.Encontrarás un programa integral de familiarización y adiestramiento del cachorro, numerosos casos prácticos, ejercicios y la resolución de las dudas más frecuentes.Este es el después y es la primera parte de Un cachorro en casa, de esta misma editorial, que te presentamos ahora por separado.

Desværre lever alt for mange hunde ikke så længe, at de kan fejre deres 1-års fødselsdag. Deres dødelige sygdom består i at være uønskede. Deres ejere glemte, at vejlede dem og vise, hvad der forventes af voksne hunde i en menneskeverden. Mange kommende hvalpeejere tænker ikke over, at deres lille, nuttede hvalp, i løbet af kort tid, vokser sig stor og bliver en energisk unghund, som graver, bider ting i stykker, gøer, hopper og tisser på de ægte tæpper. FØR du får din hvalp, beskriver de helt almindelige og forudsigelige hvalpeproblemer. Den er forsynet med en tidstabel for hvalpens udvikling og den indeholder hundevenlige, forebyggende metoder og løsninger. Den understreger vigtigheden af tidlig socialisering, begrænsning af hvalpens færden under den første tid, forebyggelse af adfærdsproblemer og belønningstræning. FØR du får din hvalp indeholder de tre første deadlines, nemlig; 1: Din hundeuddannelse 2: Evaluering af hvalpens udvikling 3: Fejlfri renlighedtræning Læs denne bog, inden du tager ud og leder efter din kommende hvalp. Det er så meget lettere at forebygge frem for at løse problemer!