Jean-Noël Kapferer – författare
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20 produkter
Luxury Strategy
Break the Rules of Marketing to Build Luxury Brands
Av Jean-Noël Kapferer, Vincent Bastien
Inbunden, 2025
513 kr
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International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book …
New Strategic Brand Management
Advanced Insights and Strategic Thinking
E-bok, 2012
789 kr
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Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international …
New Strategic Brand Management
Advanced Insights and Strategic Thinking
Av Jean-Noël Kapferer, Jon Finch
Häftad, 2012
684 kr
Lägg i varukorg
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international …
Luxury Strategy
Break the Rules of Marketing to Build Luxury Brands
Av Jean-Noël Kapferer, Vincent Bastien
Inbunden, 2012
706 kr
Lägg i varukorg
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive …
Luxury Strategy
Break the Rules of Marketing to Build Luxury Brands
Av Vincent Bastien, Jean-Noel Kapferer
E-bok, 2012
621 kr
Lägg i varukorg
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world''s leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive …
Kapferer on Luxury
How Luxury Brands Can Grow Yet Remain Rare
Häftad, 2015
511 kr
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This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth …
Kapferer on Luxury
How Luxury Brands Can Grow Yet Remain Rare
E-bok, 2015
588 kr
Lägg i varukorg
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth …
Kapferer on Luxury
How Luxury Brands Can Grow Yet Remain Rare
Inbunden, 2016
1692 kr
Lägg i varukorg
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth …
Rumors
Uses, Interpretation and Necessity
Inbunden, 1990
1826 kr
Lägg i varukorg
Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite …
Rumors
Uses, Interpretation and Necessity
E-bok, 2017
883 kr
Lägg i varukorg
Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite …
Rumors
Uses, Interpretation and Necessity
E-bok, 2017
864 kr
Lägg i varukorg
Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite …
Luxury Strategy
Break the Rules of Marketing to Build Luxury Brands
Av Jean-Noël Kapferer, Vincent Bastien
E-bok, 2025
621 kr
Lägg i varukorg
International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world''s leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This …
Rumors
Uses, Interpretation and Necessity
Häftad, 2013
728 kr
Lägg i varukorg
Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite …
Ré-inventer les marques
La fin des marques telles que nous les connaissons
Häftad, 2012
293 kr
Lägg i varukorg
Les remarques à l'épreuve de la pratique
Identifier et analyser les dérives et les erreurs couramment observées dans la pratique des marques, pour apprendre d'elle
Häftad, 2002
313 kr
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Advances in Luxury Brand Management
Av Jean-Noël Kapferer, Joachim Kernstock m. fl.
Inbunden, 2017
2026 kr
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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the …
Advances in Luxury Brand Management
Av Shaun M. Powell, Tim Oliver Brexendorf m. fl.
E-bok, 2017
2472 kr
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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the …
Advances in Luxury Brand Management
Av Jean-Noël Kapferer, Joachim Kernstock m. fl.
Häftad, 2018
2026 kr
Lägg i varukorg
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the …
