Shaun M. Powell – författare
Visar alla böcker från författaren Shaun M. Powell. Handla med fri frakt och snabb leverans.
6 produkter
Advances in Corporate Branding
Av John M. T. Balmer, Shaun M. Powell m. fl.
Häftad, 2018
1241 kr
Lägg i varukorg
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation …
Advances in Corporate Branding
Av John M. T. Balmer, Shaun M. Powell m. fl.
Inbunden, 2016
1690 kr
Lägg i varukorg
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation …
Advances in Corporate Branding
Av Tim Oliver Brexendorf, Joachim Kernstock m. fl.
E-bok, 2016
1718 kr
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This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation …
Advances in Luxury Brand Management
Av Jean-Noël Kapferer, Joachim Kernstock m. fl.
Inbunden, 2017
2026 kr
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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the …
Advances in Luxury Brand Management
Av Shaun M. Powell, Tim Oliver Brexendorf m. fl.
E-bok, 2017
2472 kr
Lägg i varukorg
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the …
Advances in Luxury Brand Management
Av Jean-Noël Kapferer, Joachim Kernstock m. fl.
Häftad, 2018
2026 kr
Lägg i varukorg
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the …
