John M. T. Balmer - Böcker
Visar alla böcker från författaren John M. T. Balmer. Handla med fri frakt och snabb leverans.
4 produkter
4 produkter
1 205 kr
Skickas inom 10-15 vardagar
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
1 531 kr
Skickas inom 10-15 vardagar
Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
1 640 kr
Skickas inom 10-15 vardagar
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
1 531 kr
Skickas inom 10-15 vardagar
Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.