This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

Business Education is considered a driver of change through integrating multidisciplinary skills and knowledge as part of teaching and learning. However, the nature of technological advancements used in teaching, learning and assessments varies in different contexts. Ethical Standards for Technological and Business Education Sustainability explores different uses of technology, including revising pedagogical standards, innovative teaching methods, inclusion of technological advancement as part of lifelong learning, and use of technology as part of formative learning and assessments. The chapters provide an insight into new policies and procedures to be developed to ensure academic integrity, quality of education and avoidance of academic misconduct specifically for technological and business education.

 The book will support policy makers, leaders of higher education, academics, and regulators to set a new dimension of policies and standards to support development of clear guidelines to maintain ethical use of technology in business education.

 The TISBCA series emphasises the scientific exploration of business challenges faced by organizations, while offering practical solutions. By contributing to the development and enhancement of business theories and practices, and by promoting scientific research in technological innovation and sustainability, the volumes facilitate meaningful dialogues among academics, practitioners, and individuals. The research presented connects traditional accounting, auditing and internal control practices with the cutting-edge technological advancements that are revolutionising the way business transactions are conducted.

Business Education is considered a driver of change through integrating multidisciplinary skills and knowledge as part of teaching and learning. However, the nature of technological advancements used in teaching, learning and assessments varies in different contexts. Ethical Standards for Technological and Business Education Sustainability explores different uses of technology, including revising pedagogical standards, innovative teaching methods, inclusion of technological advancement as part of lifelong learning, and use of technology as part of formative learning and assessments. The chapters provide an insight into new policies and procedures to be developed to ensure academic integrity, quality of education and avoidance of academic misconduct specifically for technological and business education.

 The book will support policy makers, leaders of higher education, academics, and regulators to set a new dimension of policies and standards to support development of clear guidelines to maintain ethical use of technology in business education.

 The TISBCA series emphasises the scientific exploration of business challenges faced by organizations, while offering practical solutions. By contributing to the development and enhancement of business theories and practices, and by promoting scientific research in technological innovation and sustainability, the volumes facilitate meaningful dialogues among academics, practitioners, and individuals. The research presented connects traditional accounting, auditing and internal control practices with the cutting-edge technological advancements that are revolutionising the way business transactions are conducted.

This book covers different technological and business-related issues including ethical use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strategic decisions, and business innovation and sustainability. With the recent development of artificial intelligence (AI), businesses are urged to consider innovation while applying digital transformation. Depending on the nature of the businesses, it is found that innovative digital transformation is required with the use of artificial intelligence. However, the future of AI in businesses is yet unclear, the question is it true that without digital transformation businesses are no longer sustainable? Researchers argue that digital transformation could be an opportunity for business to create a global brand however several implications and challenges should be considered including governance and responsible digital management. This book explores how businesses could benefit from AI and leverage technologies to sustain businesses.

The book is authored by leading experts in the field of AI, digitalization, and business innovation and sustainability; the author’s diversity reflects quality of research with high level of impact in the research topic. It is written in accessible language that makes it easy for business leaders, researchers, policymakers, and anyone interested in the future of business development to understand the complex concepts and ideas presented in the book.

This book provides insight for executive leaders in setting new innovative strategies toward leveraging AI in business at different levels of operations to support business sustainability. The book provides different theoretical and practical practices and case studies that could be used as a guideline for policy making and devising innovative directions.

With the recent development of Artificial Intelligence (AI), businesses are urged to consider innovation while applying digital transformation. Depending on the nature of the businesses, it is found that innovative digital transformation is required with the use of Artificial Intelligence. However, the future of AI in businesses is yet unclear, the question is it true that without digital transformation businesses are no longer sustainable? Researchers argue that digital transformation could be an opportunity for business to create a global brand however several implications and challenges should be considered including governance and responsible digital management. This book explores how businesses could benefit from AI and leverage technologies to sustain businesses, and the book covers different technological and business-related issues including ethical use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strategic decisions, business innovation, and sustainability.

The book is authored by leading experts in the field of AI, digitalization, and business innovation and sustainability, and the author’s diversity reflects quality of research with high level of impact in the research topic. It is written in accessible language that makes it easy for business leaders, researchers, policymakers, and anyone interested in the future of business development to understand the complex concepts and ideas presented in the book.

This book provides insight for executive leaders in setting new innovative strategies toward leveraging AI in business at different levels of operations to support business sustainability. The book provides different theoretical and practical practices and case studies that could be used as a guideline for policy making and devising innovative directions.

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

Business Education is considered a driver of change through integrating multidisciplinary skills and knowledge as part of teaching and learning. However, the nature of technological advancements used in teaching, learning and assessments varies in different contexts. Ethical Standards for Technological and Business Education Sustainability explores different uses of technology, including revising pedagogical standards, innovative teaching methods, inclusion of technological advancement as part of lifelong learning, and use of technology as part of formative learning and assessments. The chapters provide an insight into new policies and procedures to be developed to ensure academic integrity, quality of education and avoidance of academic misconduct specifically for technological and business education.

 The book will support policy makers, leaders of higher education, academics, and regulators to set a new dimension of policies and standards to support development of clear guidelines to maintain ethical use of technology in business education.

 The TISBCA series emphasises the scientific exploration of business challenges faced by organizations, while offering practical solutions. By contributing to the development and enhancement of business theories and practices, and by promoting scientific research in technological innovation and sustainability, the volumes facilitate meaningful dialogues among academics, practitioners, and individuals. The research presented connects traditional accounting, auditing and internal control practices with the cutting-edge technological advancements that are revolutionising the way business transactions are conducted.

Business Education is considered a driver of change through integrating multidisciplinary skills and knowledge as part of teaching and learning. However, the nature of technological advancements used in teaching, learning and assessments varies in different contexts. Ethical Standards for Technological and Business Education Sustainability explores different uses of technology, including revising pedagogical standards, innovative teaching methods, inclusion of technological advancement as part of lifelong learning, and use of technology as part of formative learning and assessments. The chapters provide an insight into new policies and procedures to be developed to ensure academic integrity, quality of education and avoidance of academic misconduct specifically for technological and business education.

 The book will support policy makers, leaders of higher education, academics, and regulators to set a new dimension of policies and standards to support development of clear guidelines to maintain ethical use of technology in business education.

 The TISBCA series emphasises the scientific exploration of business challenges faced by organizations, while offering practical solutions. By contributing to the development and enhancement of business theories and practices, and by promoting scientific research in technological innovation and sustainability, the volumes facilitate meaningful dialogues among academics, practitioners, and individuals. The research presented connects traditional accounting, auditing and internal control practices with the cutting-edge technological advancements that are revolutionising the way business transactions are conducted.

This book covers different technological and business-related issues including ethical use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strategic decisions, and business innovation and sustainability. With the recent development of artificial intelligence (AI), businesses are urged to consider innovation while applying digital transformation. Depending on the nature of the businesses, it is found that innovative digital transformation is required with the use of artificial intelligence. However, the future of AI in businesses is yet unclear, the question is it true that without digital transformation businesses are no longer sustainable? Researchers argue that digital transformation could be an opportunity for business to create a global brand however several implications and challenges should be considered including governance and responsible digital management. This book explores how businesses could benefit from AI and leverage technologies to sustain businesses.

The book is authored by leading experts in the field of AI, digitalization, and business innovation and sustainability; the author’s diversity reflects quality of research with high level of impact in the research topic. It is written in accessible language that makes it easy for business leaders, researchers, policymakers, and anyone interested in the future of business development to understand the complex concepts and ideas presented in the book.

This book provides insight for executive leaders in setting new innovative strategies toward leveraging AI in business at different levels of operations to support business sustainability. The book provides different theoretical and practical practices and case studies that could be used as a guideline for policy making and devising innovative directions.

With the recent development of Artificial Intelligence (AI), businesses are urged to consider innovation while applying digital transformation. Depending on the nature of the businesses, it is found that innovative digital transformation is required with the use of Artificial Intelligence. However, the future of AI in businesses is yet unclear, the question is it true that without digital transformation businesses are no longer sustainable? Researchers argue that digital transformation could be an opportunity for business to create a global brand however several implications and challenges should be considered including governance and responsible digital management. This book explores how businesses could benefit from AI and leverage technologies to sustain businesses, and the book covers different technological and business-related issues including ethical use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strategic decisions, business innovation, and sustainability.

The book is authored by leading experts in the field of AI, digitalization, and business innovation and sustainability, and the author’s diversity reflects quality of research with high level of impact in the research topic. It is written in accessible language that makes it easy for business leaders, researchers, policymakers, and anyone interested in the future of business development to understand the complex concepts and ideas presented in the book.

This book provides insight for executive leaders in setting new innovative strategies toward leveraging AI in business at different levels of operations to support business sustainability. The book provides different theoretical and practical practices and case studies that could be used as a guideline for policy making and devising innovative directions.