Jon Finch - Böcker

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer.The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands.This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.

The pioneers of British barbecue bring you the ultimate guide to the grill.'Everything you need for a BBQ blowout in your backyard'Evening StandardGrillstock know a thing or two about low 'n' slow barbecue. They have been pioneers of the American barbecue scene in the UK since 2010 with their original BBQ and music festival, Grillstock, which sees top pit-masters compete from the world over, and their chain of smokehouses bringing truly authentic BBQ to cities across the UK.Stacked with more than 100 recipes and revealing plenty of Grillstock secrets, Grillstock: The BBQ Book includes favourites from the Smokehouse menu, tips on mastering low 'n' slow style cooking, epic meaty feast ideas, and unique recipes from some of the world's best BBQ competition teams.With chapters focused on the core meats of any great BBQ meal (Pork, Beef, Chicken and Ribs), a guide to the art of smoking meat, plus further chapters on burgers, fixin's (sides), rubs 'n' sauces and finally 'slurps', the book provides all you need to create everything from smokin' dinners for two to the ultimate BBQ feast. Praise for Grillstock restaurants and events:'I'm still amusedly flabbergasted by my majorly American weekend of downhome flavour from back home (then) near my London home (now) feasting. Grillstock London was BBQ blast and a low and slow experience I look forward savouring again'Chris Osburn Huffington Post'Proper barbecue heaven' Daily Mail'One of the 8 Best Rib Joints in Britain'Esquire'You may as well accept that you will leave with sauce splattered down your shirt and chin'Mark Taylor Crumbs Magazine'Not strictly the UK's only serious competition BBQ meet but, in my own hopelessly biased opinion, the best, and, for fans of American low-and-slow meat cooking, about as much fun as you can have with your clothes on. You could almost be in Kansas'Chris Pople, Cheese and Biscuits'Music festivals are good and all, but have you ever been listening to a band and thought, "wow...I wish I was eating a big pile of meat." That's where Grillstock comes in, a magical place where hotdog eating contests, the best in bbq food, craft beer and live music come together'Topman'The real spirit of barbecue'Macs BBQ

Fact: If you can make soup, you can make beautiful and delicious craft beer.Armed with this book, a stock pot and a mesh bag, you'll be drinking your own freshly crafted, hoppy aromatic beers in a matter of weeks. BEER CRAFT will teach you how to make awesome beer, mix tasty beer cocktails and rustle up mouth-watering food, as well as providing a guide to some of the best breweries the craft beer world has to offer.Brewing beer needn't be a complicated, drawn-out process involving a cupboard full of equipment straight out of a laboratory and ingredients you can only order from overseas! BEER CRAFT gives readers a simplified approach to the process, translating the necessary science into layman's terms and making the process fun, approachable and just a little bit rock and roll. A must-have buy for absolutely anyone who likes beer, not just the geeks.Welcome to your new favourite hobby.

The wood oven revolution is here.Anyone with an outside space, from a city centre balcony to a leafy green country garden, can pick up an outdoor oven and start cooking. The range available is expanding all the time - catering for every budget and skill level - and yet until now there hasn't been a book that offers an all-round guide to cooking on the new kit on the block.Fired fills that gap with aplomb. The book shows you how to cook the finest pizza known to man of course, but it goes much further, offering recipes for meat joints, one pot stews, breads and even desserts. It holds the reader's hand on the journey to outdoor oven expertise, showing just how versatile and exciting outdoor wood oven cookery can be.