Jenny Lantz – författare

Föreställ dig ett museum år 2050. I staden, i glesbygden eller någonstans däremellan. Vilka är där? Vad upplever de? Kommer de att komma tillbaka? Den här boken handlar om dem, om framtidens besökare och deras förväntningar, beteenden och drömmar. Riksutställningar har bett 17 visionärer från olika expertområden att närma sig framtiden utifrån sina perspektiv, som rymmer alltifrån vår tids normkritik till megatrender som digitalisering, automatisering och urbanisering. Kartan de tecknar visar hur museernas uppdrag att spegla nutiden, minnas historien och öppna dörrar mot framtiden har potential att spela en central roll genom de kommande decenniernas samhällsförändringar. Att sjunga långsiktighetens och minnets lov, och samtidigt befinna sig i ständig rörelse, är en utmaning. I denna antologi står det klart att det är med besökaren i centrum som utmaningen behöver bemötas.

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers’ relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these ‘fashion intermediaries’, offering new insights into their influential roles in the setting and shaping of trends. The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that ‘trends are dead’ in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers’ relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these ‘fashion intermediaries’, offering new insights into their influential roles in the setting and shaping of trends. The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that ‘trends are dead’ in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers'' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these ''fashion intermediaries'', offering new insights into their influential roles in the setting and shaping of trends. The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that ''trends are dead'' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers'' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these ''fashion intermediaries'', offering new insights into their influential roles in the setting and shaping of trends. The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that ''trends are dead'' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.

Under 2000-talet har trendbyråbranschen formligen exploderat: en bransch vars uppgift är att producera trender – i allt snabbare takt. Jakten på det nya intensifieras ständigt. Samtidigt hävdar andra att trenderna är döda. Allt är tillåtet. Jenny Lantz undersöker betydelsen av trender i den globala modeindustrin. Hon har träffat trendanalytiker, designer, journalister, stylister och inköpare, besökt London, New York, Hongkong och BRIC-länderna. Trendmakarna visar hur mode och kapitalism, kultur och ekonomi, samverkar. Trender får modevärldens hjul att rulla, men de skänker också legitimitet åt en industri med växtvärk i ett estetiserat konsumtionssamhälle.

Alla säger jämt att modet rör sig snabbare än någonsin men själv är jag av en helt annan åsikt. Jag tycker att mode är stendött! Fullkomligt!Orden kommer från en av USA:s främsta trendanalytiker. På 2010-talet har talet om modeunder, om Manolo Blahnik-skor i Sex and the City, om fredagstoppar och fashion, förbytts i ett axelryckningens vad som helst funkar och ett utbrett ointresse för mode som kulturuttryck. Mode har blivit något som folk fnyser åt. Och vem vill följa trender i dag när allt handlar om att ha en personlig stil?I Modets död går Jenny Lantz till botten med modets kreativa kris och blottlägger de förändringar inom modeindustrin internets intåg, finansmarknadens ökade inflytande och trendindustrins imperialistiska drag som skett de senaste två decennierna. Modets död är en nyansrik skildring av en modeindustri under omdaning, där rädslan för risktagande överskuggar det mesta.

Under 2000-talet har trendbyråbranschen formligen exploderat: en bransch vars uppgift är att producera trender – i allt snabbare takt. Jakten på det nya intensifieras ständigt. Samtidigt hävdar andra att trenderna är döda. Allt är tillåtet. Jenny Lantz undersöker betydelsen av trender i den globala modeindustrin. Hon har träffat trendanalytiker, designer, journalister, stylister och inköpare, besökt London, New York, Hongkong och BRIC-länderna. Trendmakarna visar hur mode och kapitalism, kultur och ekonomi, samverkar. Trender får modevärldens hjul att rulla, men de skänker också legitimitet åt en industri med växtvärk i ett estetiserat konsumtionssamhälle.

Vi kommer att ha smakskaparnas comeback att tacka för en betydande del av den positiva utveckling i utställningssektorn som leder fram till år 2050. Smakskaparna kommer att driva fram nya idéer och roligare utställningar, samt flytta fram gränserna för vår föreställningsvärld.Jenny Lantz är forskare på Handelshögskolan i Stockholm inom organisation och ledarskap med inriktning mot kulturindustrin.*Denna text publicerades ursprungligen som ett kapitel i antologin Museerna och besökarna 2050 : en framtidsantologi från Riksutställningar (8tto förlag), red. Karin Henriksson och Evelina Wahlqvist.