Jenny Lantz – författare

Föreställ dig ett museum år 2050. I staden, i glesbygden eller någonstans däremellan. Vilka är där? Vad upplever de? Kommer de att komma tillbaka? Den här boken handlar om dem, om framtidens besökare och deras förväntningar, beteenden och drömmar. Riksutställningar har bett 17 visionärer från olika expertområden att närma sig framtiden utifrån sina perspektiv, som rymmer alltifrån vår tids normkritik till megatrender som digitalisering, automatisering och urbanisering. Kartan de tecknar visar hur museernas uppdrag att spegla nutiden, minnas historien och öppna dörrar mot framtiden har potential att spela en central roll genom de kommande decenniernas samhällsförändringar. Att sjunga långsiktighetens och minnets lov, och samtidigt befinna sig i ständig rörelse, är en utmaning. I denna antologi står det klart att det är med besökaren i centrum som utmaningen behöver bemötas.

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers’ relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these ‘fashion intermediaries’, offering new insights into their influential roles in the setting and shaping of trends. The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that ‘trends are dead’ in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers’ relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these ‘fashion intermediaries’, offering new insights into their influential roles in the setting and shaping of trends. The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that ‘trends are dead’ in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.