John Butman – författare
Visar alla böcker från författaren John Butman. Handla med fri frakt och snabb leverans.
13 produkter
Hardball
Are You Playing to Play or Playing to Win?
Av George Stalk, Rob Lachenauer m. fl.
Inbunden, 2004
376 kr
Lägg i varukorg
Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive …
Trading Up
Why Consumers Want New Luxury Goods--and How Companies Create Them
Av John Butman, Neil Fiske m. fl.
E-bok, 2008
32 kr
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Trading up isn''t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria''s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens …
Women Want More
Av John Butman, Kate Sayre m. fl.
Ljudbok, 2009
233 kr
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Haven''t women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty …
Women Want More
How to Capture Your Share of the World''s Largest, Fastest-Growing Market
Av John Butman, Kate Sayre m. fl.
E-bok, 2009
159 kr
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In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More …
Treasure Hunt
Inside the Mind of the New Consumer
Av John Butman, Michael J. Silverstein
E-bok, 2006
92 kr
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The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What''s going on in the mind of the new consumer? Today''s consumers can seem impossible to understand, and even harder to please. For instance, the …
Five Future Strategies You Need Right Now
E-bok, 2008
246 kr
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It''s easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone--including all your competitors--is using them. As a CEO or senior executive, your job is to detect these strategies?and implement them--before your competitors. …
Hardball
Are You Playing to Play or Playing to Win?
Av John Butman, Rob Lachenauer m. fl.
E-bok, 2004
437 kr
Lägg i varukorg
Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don''t have it. Start-ups shut down if they can''t develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive …
Breaking Out
How to Build Influence in a World of Competing Ideas
Av John Butman
E-bok, 2013
368 kr
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How do you gain influence for an idea? In Breaking Out , idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano ( French Women Don’t Get Fat ), TOMS founder Blake …
Townie
A Novel
Av John Butman
E-bok, 2015
144 kr
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Townie takes place in Oldon, Massachusetts, a burgeoning New England village that has become the favored residence of the mega-rich, a town whose historic past has been preserved and polished until it gleams with the arrogant intensity of a Colonial theme park. Alan Lowe inhabits a different Oldon, …
New World, Inc.
The Story of the British Empire’s Most Successful Start-Up
Häftad, 2019
134 kr
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'Deeply researched and well-written' - Financial TimesIn the mid-sixteenth century, England was a small and relatively insignificant kingdom on the periphery of Europe, and it had begun to face a daunting array of social, commercial and political problems. Struggling with a single export - woollen …
Payback
Reaping the Rewards of Innovation
Av James P. Andrew, Harold L. Sirkin m. fl.
Inbunden, 2007
283 kr
Tillfälligt slut
If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success. Authors James Andrew and Harold Sirkin, senior …
Five Future Strategies You Need Right Now
Inbunden, 2008
204 kr
Tillfälligt slut
It's easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone--including all your competitors--is using them. As a CEO or senior executive, your job is to detect these strategies?and implement them--before your competitors. …
Breaking Out
How to Build Influence in a World of Competing Ideas
Av John Butman
Inbunden, 2013
267 kr
Tillfälligt slut
How do you gain influence for an idea? In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"--including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake …
