Juan Ignacio Pulido-Fernández – författare
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2 produkter
2 produkter
Sustainable Destination Branding and Marketing
Strategies for Tourism Development
Inbunden, Engelska, 2019
1 573 kr
Skickas inom 5-8 vardagar
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
1 314 kr
Kommande
Tourism Intelligence for Destination Management explores the emerging field of tourism intelligence as a crucial tool for managing tourist destinations in the age of advanced technology. By leveraging data and innovative technological tools, tourism intelligence facilitates comprehensive destination management that aligns with the evolving needs of the tourism industry. While research in this area has gained significant traction in recent years, it remains a relatively new field that offers unique opportunities to incorporate new trends, especially those driven by technology, into destination management strategies. This timely work bridges the gap between theoretical frameworks and practical applications, shedding light on both the successes and challenges of smart tourism models in real-world settings.Through critical discussions and debate on key issues, such as planning, social capital, and multi-stakeholder involvement, the book aims to provide a holistic view of the opportunities and challenges associated with tourism intelligence. Drawing on a series of case studies, it highlights real-world applications of these concepts, offering valuable insights into the future of tourism intelligence, personalised services, and the intelligent management of destinations. Essential reading for scholars, policymakers, and tourism professionals seeking to understand and implement smart tourism strategies.