Sustainable Destination Branding and Marketing
Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan
Inbunden, 2019
1 586 kr
Tourism Intelligence for Destination Management
AvJuan Ignacio Pulido-Fernández,Diana López-Molina
Inbunden, Engelska, 2026
1 295 kr
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Beskrivning
Tourism Intelligence for Destination Management explores the emerging field of tourism intelligence as a crucial tool for managing tourist destinations in the age of advanced technology. By leveraging data and innovative technological tools, tourism intelligence facilitates comprehensive destination management that aligns with the evolving needs of the tourism industry. While research in this area has gained significant traction in recent years, it remains a relatively new field that offers unique opportunities to incorporate new trends, especially those driven by technology, into destination management strategies. This timely work bridges the gap between theoretical frameworks and practical applications, shedding light on both the successes and challenges of smart tourism models in real-world settings.Through critical discussions and debate on key issues, such as planning, social capital, and multi-stakeholder involvement, the book aims to provide a holistic view of the opportunities and challenges associated with tourism intelligence. Drawing on a series of case studies, it highlights real-world applications of these concepts, offering valuable insights into the future of tourism intelligence, personalised services, and the intelligent management of destinations. Essential reading for scholars, policymakers, and tourism professionals seeking to understand and implement smart tourism strategies.
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