Judyta Kabus – författare

Key elements in the formation of smart cities are development based on cooperation between local governments and business, the realization of sustainable development goals, the creation of social sustainability, the advancement of information and communication technologies (ICT) and the use of innovative solutions. The theories of information and communication have become the main driver of economic development in a globalized world and the information component plays a key role in building the competitive potential of countries and cities.

The purpose of this book is to systematize knowledge about the practical application and importance of innovative solutions in the economic and social fields. An important aspect of this edition is the presentation of innovations applied in the field of conservation, not only of energy or environmental resources, but also of economic, social and spatial resources. We propose that this edition provides a knowledge base on the basic concepts of corporate social responsibility (CSR), formulating the important role of management in the context of CSR, smart management, smart economy and smart cities.

The book is a comprehensive study of the smart city concept in its broadest sense, covering environmental, social and economic issues.

It will be helpful to professionals in companies, in logistics departments and in the management teams. It can be useful for practitioners and analysts in the transportation industry to expand applications of ICT solutions. It will also be valuable to researchers, doctoral students of economics in management and entrepreneurship, logistics, as well as students at the advanced level, as it brings a range of valuable information that can serve as base material and reference for further research, programmes and studies.

Key elements in the formation of smart cities are development based on cooperation between local governments and business, the realization of sustainable development goals, the creation of social sustainability, the advancement of information and communication technologies (ICT) and the use of innovative solutions. The theories of information and communication have become the main driver of economic development in a globalized world and the information component plays a key role in building the competitive potential of countries and cities.

The purpose of this book is to systematize knowledge about the practical application and importance of innovative solutions in the economic and social fields. An important aspect of this edition is the presentation of innovations applied in the field of conservation, not only of energy or environmental resources, but also of economic, social and spatial resources. We propose that this edition provides a knowledge base on the basic concepts of corporate social responsibility (CSR), formulating the important role of management in the context of CSR, smart management, smart economy and smart cities.

The book is a comprehensive study of the smart city concept in its broadest sense, covering environmental, social and economic issues.

It will be helpful to professionals in companies, in logistics departments and in the management teams. It can be useful for practitioners and analysts in the transportation industry to expand applications of ICT solutions. It will also be valuable to researchers, doctoral students of economics in management and entrepreneurship, logistics, as well as students at the advanced level, as it brings a range of valuable information that can serve as base material and reference for further research, programmes and studies.

In today’s unpredictable market environment, companies struggle to maintain long-term competitiveness, leading them to prioritize innovation as a key success factor. Innovation has become essential for organizational strategy and culture. Increasingly, innovation connects with corporate social responsibility, addressing social and environmental challenges alongside efficiency improvements. The Fast-Moving Consumer Goods (FMCG) sector, characterized by frequently purchased, low-priced products, presents unique innovation challenges.

An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective focuses on product innovation management in the FMCG sector, particularly disruptive innovation – one of today’s most significant management concepts valued for its practical business relevance. It examines the relationship between customer purchasing behaviour and product innovation management, analysing consumer attitudes toward food product innovations and identifying factors that influence acceptance or resistance to breakthrough innovations.

Despite being traditionally viewed as habit-driven and resistant to innovation, FMCG companies must continuously adapt their product catalogs to meet evolving consumer preferences. Price sensitivity and competitive pressure drive primarily incremental development in this sector, though innovation remains fundamental to long-term economic success. Innovative offerings provide consumers with alternative benefit packages while challenging established market players. These innovations can transform from niche solutions to mass-market alternatives through new value configurations.

Systematizing knowledge about the growing role of trade in economic development, the book provides practical insights about making development decisions. It offers an innovative perspective by examining product innovation management, shopping behaviour, and current retail market trends in the FMCG industry.

In today’s unpredictable market environment, companies struggle to maintain long-term competitiveness, leading them to prioritize innovation as a key success factor. Innovation has become essential for organizational strategy and culture. Increasingly, innovation connects with corporate social responsibility, addressing social and environmental challenges alongside efficiency improvements. The Fast-Moving Consumer Goods (FMCG) sector, characterized by frequently purchased, low-priced products, presents unique innovation challenges.

An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective focuses on product innovation management in the FMCG sector, particularly disruptive innovation – one of today’s most significant management concepts valued for its practical business relevance. It examines the relationship between customer purchasing behaviour and product innovation management, analysing consumer attitudes toward food product innovations and identifying factors that influence acceptance or resistance to breakthrough innovations.

Despite being traditionally viewed as habit-driven and resistant to innovation, FMCG companies must continuously adapt their product catalogs to meet evolving consumer preferences. Price sensitivity and competitive pressure drive primarily incremental development in this sector, though innovation remains fundamental to long-term economic success. Innovative offerings provide consumers with alternative benefit packages while challenging established market players. These innovations can transform from niche solutions to mass-market alternatives through new value configurations.

Systematizing knowledge about the growing role of trade in economic development, the book provides practical insights about making development decisions. It offers an innovative perspective by examining product innovation management, shopping behaviour, and current retail market trends in the FMCG industry.