Judyta Kabus - Böcker
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3 produkter
3 produkter
Use of Information and Communication Technologies (ICT) in the Management of the Innovative and Smart City
Inbunden, Engelska, 2024
1 627 kr
Skickas inom 10-15 vardagar
Key elements in the formation of smart cities are development based on cooperation between local governments and business, the realization of sustainable development goals, the creation of social sustainability, the advancement of information and communication technologies (ICT) and the use of innovative solutions. The theories of information and communication have become the main driver of economic development in a globalized world and the information component plays a key role in building the competitive potential of countries and cities.The purpose of this book is to systematize knowledge about the practical application and importance of innovative solutions in the economic and social fields. An important aspect of this edition is the presentation of innovations applied in the field of conservation, not only of energy or environmental resources, but also of economic, social and spatial resources. We propose that this edition provides a knowledge base on the basic concepts of corporate social responsibility (CSR), formulating the important role of management in the context of CSR, smart management, smart economy and smart cities.The book is a comprehensive study of the smart city concept in its broadest sense, covering environmental, social and economic issues.It will be helpful to professionals in companies, in logistics departments and in the management teams. It can be useful for practitioners and analysts in the transportation industry to expand applications of ICT solutions. It will also be valuable to researchers, doctoral students of economics in management and entrepreneurship, logistics, as well as students at the advanced level, as it brings a range of valuable information that can serve as base material and reference for further research, programmes and studies.
Integrated Approach to Innovation Management
A Corporate Social Responsibility Perspective
Inbunden, Engelska, 2026
1 676 kr
Skickas inom 10-15 vardagar
In today’s unpredictable market environment, companies struggle to maintain long-term competitiveness, leading them to prioritize innovation as a key success factor. Innovation has become essential for organizational strategy and culture. Increasingly, innovation connects with corporate social responsibility, addressing social and environmental challenges alongside efficiency improvements. The Fast-Moving Consumer Goods (FMCG) sector, characterized by frequently purchased, low-priced products, presents unique innovation challenges.An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective focuses on product innovation management in the FMCG sector, particularly disruptive innovation – one of today’s most significant management concepts valued for its practical business relevance. It examines the relationship between customer purchasing behaviour and product innovation management, analysing consumer attitudes toward food product innovations and identifying factors that influence acceptance or resistance to breakthrough innovations.Despite being traditionally viewed as habit-driven and resistant to innovation, FMCG companies must continuously adapt their product catalogs to meet evolving consumer preferences. Price sensitivity and competitive pressure drive primarily incremental development in this sector, though innovation remains fundamental to long-term economic success. Innovative offerings provide consumers with alternative benefit packages while challenging established market players. These innovations can transform from niche solutions to mass-market alternatives through new value configurations.Systematizing knowledge about the growing role of trade in economic development, the book provides practical insights about making development decisions. It offers an innovative perspective by examining product innovation management, shopping behaviour, and current retail market trends in the FMCG industry.
1 386 kr
Kommande
The book explores how technology is transforming business operations and organizational management. To thrive in the digital world, companies need to be flexible, forward-thinking, and above all, human-centered. The book examines four key areas for attaining these goals: Traditional management approaches are insufficient in today’s digital landscape. Companies must adopt innovative management models incorporating artificial intelligence, big data, and digital platforms to maintain competitiveness. These technologies enable process automation and data-driven decision-making, though implementation faces challenges including high costs and resistance to change.Sustainable innovation is a strategic necessity rather than a voluntary action. This dual-externality innovation type requires balancing environmental protection with enterprise competitiveness, demanding both internal management changes and external stakeholder engagement.Corporate finance should evolve beyond traditional profit optimization, incorporating digitization, sustainability, and decision psychology. Modern financial management requires adaptability to dynamic market conditions while considering broader strategic implications.Humanoid robots are a growing presence in enterprises. There should be a focus on human-centric, ethical implementation approaches that augment rather than replace human capabilities while addressing privacy, bias, and accountability concerns.Business management today is as much about understanding technology as it is about making thoughtful and ethically sound choices. This book shows a way for organizations to remain effective by building strategies based on clarity, responsibility, and respect for the people involved, both within and outside the organization.