Ida Skubis – författare
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14 produkter
14 produkter
Inbunden, Engelska, 2024
762 kr
Skickas inom 10-15 vardagar
This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence’s use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour.
Häftad, Engelska, 2026
308 kr
Kommande
This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence’s use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour.
E-bok
PDF, Engelska, 2024404 kr
Läs direkt efter köp
This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence's use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour.
E-bok
Engelska, 2024390 kr
Läs direkt efter köp
This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence's use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour.
- Nyhet
E-bok
PDF, Engelska, 20261 587 kr
Läs direkt efter köp
The book explores how technology is transforming business operations and organizational management. To thrive in the digital world, companies need to be flexible, forward-thinking, and above all, human-centered. The book examines four key areas for attaining these goals: Traditional management approaches are insufficient in today's digital landscape. Companies must adopt innovative management models incorporating artificial intelligence, big data, and digital platforms to maintain competitiveness. These technologies enable process automation and data-driven decision-making, though implementation faces challenges including high costs and resistance to change. Sustainable innovation is a strategic necessity rather than a voluntary action. This dual-externality innovation type requires balancing environmental protection with enterprise competitiveness, demanding both internal management changes and external stakeholder engagement. Corporate finance should evolve beyond traditional profit optimization, incorporating digitization, sustainability, and decision psychology. Modern financial management requires adaptability to dynamic market conditions while considering broader strategic implications. Humanoid robots are a growing presence in enterprises. There should be a focus on human-centric, ethical implementation approaches that augment rather than replace human capabilities while addressing privacy, bias, and accountability concerns. Business management today is as much about understanding technology as it is about making thoughtful and ethically sound choices. This book shows a way for organizations to remain effective by building strategies based on clarity, responsibility, and respect for the people involved, both within and outside the organization.
- Nyhet
E-bok
Engelska, 20261 587 kr
Läs direkt efter köp
The book explores how technology is transforming business operations and organizational management. To thrive in the digital world, companies need to be flexible, forward-thinking, and above all, human-centered. The book examines four key areas for attaining these goals: Traditional management approaches are insufficient in today's digital landscape. Companies must adopt innovative management models incorporating artificial intelligence, big data, and digital platforms to maintain competitiveness. These technologies enable process automation and data-driven decision-making, though implementation faces challenges including high costs and resistance to change. Sustainable innovation is a strategic necessity rather than a voluntary action. This dual-externality innovation type requires balancing environmental protection with enterprise competitiveness, demanding both internal management changes and external stakeholder engagement. Corporate finance should evolve beyond traditional profit optimization, incorporating digitization, sustainability, and decision psychology. Modern financial management requires adaptability to dynamic market conditions while considering broader strategic implications. Humanoid robots are a growing presence in enterprises. There should be a focus on human-centric, ethical implementation approaches that augment rather than replace human capabilities while addressing privacy, bias, and accountability concerns. Business management today is as much about understanding technology as it is about making thoughtful and ethically sound choices. This book shows a way for organizations to remain effective by building strategies based on clarity, responsibility, and respect for the people involved, both within and outside the organization.
E-bok
PDF, Engelska, 2026341 kr
Läs direkt efter köp
Human-AI Collaboration in Research: Practical Applications, Ethical Frameworks, and Future Directions positions human-AI collaboration (HAIC) as a defining feature of contemporary research ecosystems. The book examines the incorporation of AI across the research lifecycle, including research design, literature work, data collection and processing, analysis, interpretation, academic writing, and dissemination. It highlights the opportunities created by automation and generative systems, alongside the challenges raised for research integrity, accountability, transparency, privacy, and epistemic authority. Ethical and regulatory foundations are addressed through established frameworks such as the Belmont Report and the Declaration of Helsinki, as well as European governance instruments including the Ethics Guidelines for Trustworthy AI, the General Data Protection Regulation, and the EU Artificial Intelligence Act. By combining interdisciplinary perspectives from robotics, management research, and education, the volume translates abstract ethical principles into concrete research-relevant practices, offering a coherent and human-centred approach to trustworthy AI-supported inquiry.The book offers original, research-ready frameworks and applied guidance for responsible HAIC, combining real-world case studies with practical strategies for trustworthy AI use. It equips researchers, educators, and management scholars with tools for human oversight, transparency, bias mitigation, and accountable AI-supported workflows, ensuring scientific rigour alongside innovation.
E-bok
Engelska, 2026344 kr
Läs direkt efter köp
Human-AI Collaboration in Research: Practical Applications, Ethical Frameworks, and Future Directions positions human-AI collaboration (HAIC) as a defining feature of contemporary research ecosystems. The book examines the incorporation of AI across the research lifecycle, including research design, literature work, data collection and processing, analysis, interpretation, academic writing, and dissemination. It highlights the opportunities created by automation and generative systems, alongside the challenges raised for research integrity, accountability, transparency, privacy, and epistemic authority. Ethical and regulatory foundations are addressed through established frameworks such as the Belmont Report and the Declaration of Helsinki, as well as European governance instruments including the Ethics Guidelines for Trustworthy AI, the General Data Protection Regulation, and the EU Artificial Intelligence Act. By combining interdisciplinary perspectives from robotics, management research, and education, the volume translates abstract ethical principles into concrete research-relevant practices, offering a coherent and human-centred approach to trustworthy AI-supported inquiry.The book offers original, research-ready frameworks and applied guidance for responsible HAIC, combining real-world case studies with practical strategies for trustworthy AI use. It equips researchers, educators, and management scholars with tools for human oversight, transparency, bias mitigation, and accountable AI-supported workflows, ensuring scientific rigour alongside innovation.
- Nyhet
E-bok
PDF, Engelska, 2026379 kr
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This interdisciplinary book demonstrates how generative artificial intelligence (GenAI) changes higher education across diverse academic fields, including philology, management, engineering, and psychology. Drawing on empirical case studies, surveys, and experiments, this book combines theoretical and practical perspectives to explore AI's impact on learning and cognitive development. Each chapter offers discipline-specific analysis of how GenAI reshapes pedagogy - supporting multilingual education, enhancing reflective thinking, fostering self-regulated learning, and encouraging ethical awareness. By comparing case studies from varied academic and cultural contexts, this book highlights the opportunities and challenges of AI adoption, emphasizing responsible, creative, and critically informed approaches to academic innovation. It will appeal to researchers of AI in Higher Education across disciplines. Key features:- Explains how GenAI transforms higher education across a variety of disciplines, from logistics to psychology.- Includes practical and theoretical insights into AI's role in reshaping pedagogy, fostering critical thinking, and supporting multilingual education.- Provides a global perspective on the opportunities and challenges of AI adoption through diverse case studies and empirical research.
- Nyhet
E-bok
Engelska, 2026392 kr
Läs direkt efter köp
This interdisciplinary book demonstrates how generative artificial intelligence (GenAI) changes higher education across diverse academic fields, including philology, management, engineering, and psychology. Drawing on empirical case studies, surveys, and experiments, this book combines theoretical and practical perspectives to explore AI's impact on learning and cognitive development. Each chapter offers discipline-specific analysis of how GenAI reshapes pedagogy - supporting multilingual education, enhancing reflective thinking, fostering self-regulated learning, and encouraging ethical awareness. By comparing case studies from varied academic and cultural contexts, this book highlights the opportunities and challenges of AI adoption, emphasizing responsible, creative, and critically informed approaches to academic innovation. It will appeal to researchers of AI in Higher Education across disciplines. Key features:- Explains how GenAI transforms higher education across a variety of disciplines, from logistics to psychology.- Includes practical and theoretical insights into AI's role in reshaping pedagogy, fostering critical thinking, and supporting multilingual education.- Provides a global perspective on the opportunities and challenges of AI adoption through diverse case studies and empirical research.
- Nyhet
Inbunden, Engelska, 2026
1 347 kr
Skickas inom 10-15 vardagar
The book explores how technology is transforming business operations and organizational management. To thrive in the digital world, companies need to be flexible, forward-thinking, and above all, human-centered. The book examines four key areas for attaining these goals: Traditional management approaches are insufficient in today’s digital landscape. Companies must adopt innovative management models incorporating artificial intelligence, big data, and digital platforms to maintain competitiveness. These technologies enable process automation and data-driven decision-making, though implementation faces challenges including high costs and resistance to change.Sustainable innovation is a strategic necessity rather than a voluntary action. This dual-externality innovation type requires balancing environmental protection with enterprise competitiveness, demanding both internal management changes and external stakeholder engagement.Corporate finance should evolve beyond traditional profit optimization, incorporating digitization, sustainability, and decision psychology. Modern financial management requires adaptability to dynamic market conditions while considering broader strategic implications.Humanoid robots are a growing presence in enterprises. There should be a focus on human-centric, ethical implementation approaches that augment rather than replace human capabilities while addressing privacy, bias, and accountability concerns.Business management today is as much about understanding technology as it is about making thoughtful and ethically sound choices. This book shows a way for organizations to remain effective by building strategies based on clarity, responsibility, and respect for the people involved, both within and outside the organization.
Inbunden, Engelska, 2026
806 kr
Skickas inom 10-15 vardagar
Human–AI Collaboration in Research: Practical Applications, Ethical Frameworks, and Future Directions positions human–AI collaboration (HAIC) as a defining feature of contemporary research ecosystems. The book examines the incorporation of AI across the research lifecycle, including research design, literature work, data collection and processing, analysis, interpretation, academic writing, and dissemination. It highlights the opportunities created by automation and generative systems, alongside the challenges raised for research integrity, accountability, transparency, privacy, and epistemic authority. Ethical and regulatory foundations are addressed through established frameworks such as the Belmont Report and the Declaration of Helsinki, as well as European governance instruments including the Ethics Guidelines for Trustworthy AI, the General Data Protection Regulation, and the EU Artificial Intelligence Act. By combining interdisciplinary perspectives from robotics, management research, and education, the volume translates abstract ethical principles into concrete research-relevant practices, offering a coherent and human-centred approach to trustworthy AI-supported inquiry.The book offers original, research-ready frameworks and applied guidance for responsible HAIC, combining real-world case studies with practical strategies for trustworthy AI use. It equips researchers, educators, and management scholars with tools for human oversight, transparency, bias mitigation, and accountable AI-supported workflows, ensuring scientific rigour alongside innovation.
- Nyhet
Inbunden, Engelska, 2026
761 kr
Skickas inom 10-15 vardagar
This interdisciplinary book demonstrates how generative artificial intelligence (GenAI) changes higher education across diverse academic fields, including philology, management, engineering, and psychology. Drawing on empirical case studies, surveys, and experiments, this book combines theoretical and practical perspectives to explore AI’s impact on learning and cognitive development. Each chapter offers discipline-specific analysis of how GenAI reshapes pedagogy – supporting multilingual education, enhancing reflective thinking, fostering self-regulated learning, and encouraging ethical awareness. By comparing case studies from varied academic and cultural contexts, this book highlights the opportunities and challenges of AI adoption, emphasizing responsible, creative, and critically informed approaches to academic innovation. It will appeal to researchers of AI in Higher Education across disciplines. Key features:- Explains how GenAI transforms higher education across a variety of disciplines, from logistics to psychology.- Includes practical and theoretical insights into AI’s role in reshaping pedagogy, fostering critical thinking, and supporting multilingual education.- Provides a global perspective on the opportunities and challenges of AI adoption through diverse case studies and empirical research.
Inbunden, Engelska, 2026
818 kr
Kommande
Artificial intelligence is becoming an increasingly visible element of business management, influencing not only operational processes but also strategic planning, financial management, leadership, and organizational governance. This book examines these changes from an interdisciplinary perspective, combining management studies, innovation research, AI ethics, and enterprise decision-making. Rather than presenting artificial intelligence solely as a technological tool, the volume explores its growing role in shaping organizational structures, managerial practices, and new models of leadership. The chapters discuss integrated AI systems, intelligent process automation, predictive analytics, and AI-supported decision-making across strategic, operational, and financial dimensions. Particular attention is devoted to the appearance of humanoid and virtual leaders, including the cases of Mika, the humanoid CEO, and Tang Yu, the virtual CEO. These examples are used to analyze how AI is increasingly embedded within executive and managerial functions, raising important questions about accountability, transparency, human oversight, explainability, and the future role of managers in organizations.The volume additionally includes an empirical market analysis conducted among 192 enterprises representing sectors such as manufacturing, logistics, finance, trade, technology, and services. The findings illustrate how organizations implement AI technologies, what barriers they encounter, and how intelligent systems influence organizational efficiency, strategic adaptability, customer relations, and innovation processes. At the same time, the book addresses broader organizational and societal implications connected with AI adoption, including workforce transformation, algorithmic bias, governance challenges, and changing forms of human–machine collaboration. Combining theoretical discussion with case studies and practical examples, the volume offers a critical and accessible examination of how artificial intelligence is influencing entrepreneurship, enterprise management, and leadership in the digital economy.