Andrzej Brzezinski – författare

The aim of this book is to justify the importance of economic knowledge for every human being in a country with an economic system based on the market mechanism, and to explain and debunk the myths and stereotypes related to economic education and its effectiveness, particularly among young people.

The book offers a comparative analysis of the economic education of young people in Poland and throughout the world. It examines the historical emergence of economies and economic thinking and decision-making as well as the different philosophies and educational systems in the EU and the USA. It thoroughly investigates the economic knowledge of Polish youth via an annual study, which the authors have conducted since 2012.

The book outlines both the formal and informal methods of economic education, from education programs in general secondary schools and economic technical schools, as well as in vocational schools, and also examines school Business Incubators. It concludes with a summary, reviewing the implementation of research goals and issues and outlining directions for future research.

The authors break down complex topics and provide readers with a base knowledge of economics at the micro and macro levels. The book will serve as a useful and practical guide for students and researchers, as well as policymakers concerned with rethinking the education system. Additionally, it will be a helpful resource for those wanting to acquire the knowledge needed to conduct a business, as the authors maintain that entrepreneurship can be learned.

The aim of this book is to justify the importance of economic knowledge for every human being in a country with an economic system based on the market mechanism, and to explain and debunk the myths and stereotypes related to economic education and its effectiveness, particularly among young people.

The book offers a comparative analysis of the economic education of young people in Poland and throughout the world. It examines the historical emergence of economies and economic thinking and decision-making as well as the different philosophies and educational systems in the EU and the USA. It thoroughly investigates the economic knowledge of Polish youth via an annual study, which the authors have conducted since 2012.

The book outlines both the formal and informal methods of economic education, from education programs in general secondary schools and economic technical schools, as well as in vocational schools, and also examines school Business Incubators. It concludes with a summary, reviewing the implementation of research goals and issues and outlining directions for future research.

The authors break down complex topics and provide readers with a base knowledge of economics at the micro and macro levels. The book will serve as a useful and practical guide for students and researchers, as well as policymakers concerned with rethinking the education system. Additionally, it will be a helpful resource for those wanting to acquire the knowledge needed to conduct a business, as the authors maintain that entrepreneurship can be learned.

In today’s unpredictable market environment, companies struggle to maintain long-term competitiveness, leading them to prioritize innovation as a key success factor. Innovation has become essential for organizational strategy and culture. Increasingly, innovation connects with corporate social responsibility, addressing social and environmental challenges alongside efficiency improvements. The Fast-Moving Consumer Goods (FMCG) sector, characterized by frequently purchased, low-priced products, presents unique innovation challenges.

An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective focuses on product innovation management in the FMCG sector, particularly disruptive innovation – one of today’s most significant management concepts valued for its practical business relevance. It examines the relationship between customer purchasing behaviour and product innovation management, analysing consumer attitudes toward food product innovations and identifying factors that influence acceptance or resistance to breakthrough innovations.

Despite being traditionally viewed as habit-driven and resistant to innovation, FMCG companies must continuously adapt their product catalogs to meet evolving consumer preferences. Price sensitivity and competitive pressure drive primarily incremental development in this sector, though innovation remains fundamental to long-term economic success. Innovative offerings provide consumers with alternative benefit packages while challenging established market players. These innovations can transform from niche solutions to mass-market alternatives through new value configurations.

Systematizing knowledge about the growing role of trade in economic development, the book provides practical insights about making development decisions. It offers an innovative perspective by examining product innovation management, shopping behaviour, and current retail market trends in the FMCG industry.