In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s. |Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations. The study is as much of American diplomacy and U.S. corporate culture--and the encounter between American and Mexican values, beliefs, and practices--as it is of Mexican history.

In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy — consumer democracy. Julio Moreno describes how Mexico’s industrial capitalism between 1920 and 1950 shaped the country’s national identity, contributed to Mexico’s emergence as a modern nation-state, and transformed U.S.-Mexican relations.According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits.Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s.

How We Became Human: A Challenge to Psychoanalysis tackles the question of what distinguishes human beings from other animals. By interweaving psychoanalysis, biology, physics, anthropology, and philosophy, Julio Moreno advances a novel thesis: human beings are faulty animals in their understanding of the world around them. This quality renders humans capable of connecting with inconsistencies, those events or phenomena that their logic cannot understand. The ability to go beyond consistency is humans’ distinctive trait. It is the source of their creativity and of their ability to modify the environment they inhabit. On the basis of this connective-associative interplay, Moreno proposes a new approach to the links human beings create amongst themselves and with the world around them. This theory focuses on a key question: What is the difference between human beings and the other animals? From this perspective, Moreno seeks to reformulate many of the classic psychoanalytic, psychological, and anthropological postulates on childhood, links, and psychic change.

This is the first book to comprehensively discuss Ecuadorian soils. Richly illustrated, it provides information on the unique characteristics and distribution of these soils. Due to the influence of the Andes, which vastly modified the climate and parental materials, a relative small country like Ecuador has a wide variety of soil orders, rarely found in other countries. The country is divided into three distinctive regions by the Andes: The Coastal Plain, the Andean Highlands, and the Amazonia Region each with different soil development, influenced by the varying conditions in that region.It is also necessary to consider the Galapagos Islands as a separate region with a particular climate and parental material.

This is the first book to comprehensively discuss Ecuadorian soils. Richly illustrated, it provides information on the unique characteristics and distribution of these soils. Due to the influence of the Andes, which vastly modified the climate and parental materials, a relative small country like Ecuador has a wide variety of soil orders, rarely found in other countries. The country is divided into three distinctive regions by the Andes: The Coastal Plain, the Andean Highlands, and the Amazonia Region each with different soil development, influenced by the varying conditions in that region.It is also necessary to consider the Galapagos Islands as a separate region with a particular climate and parental material.

In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s. |Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations. The study is as much of American diplomacy and U.S. corporate culture--and the encounter between American and Mexican values, beliefs, and practices--as it is of Mexican history.

In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy — consumer democracy. Julio Moreno describes how Mexico’s industrial capitalism between 1920 and 1950 shaped the country’s national identity, contributed to Mexico’s emergence as a modern nation-state, and transformed U.S.-Mexican relations.According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits.Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s.

How We Became Human: A Challenge to Psychoanalysis tackles the question of what distinguishes human beings from other animals. By interweaving psychoanalysis, biology, physics, anthropology, and philosophy, Julio Moreno advances a novel thesis: human beings are faulty animals in their understanding of the world around them. This quality renders humans capable of connecting with inconsistencies, those events or phenomena that their logic cannot understand. The ability to go beyond consistency is humans’ distinctive trait. It is the source of their creativity and of their ability to modify the environment they inhabit. On the basis of this connective-associative interplay, Moreno proposes a new approach to the links human beings create amongst themselves and with the world around them. This theory focuses on a key question: What is the difference between human beings and the other animals? From this perspective, Moreno seeks to reformulate many of the classic psychoanalytic, psychological, and anthropological postulates on childhood, links, and psychic change.

This is the first book to comprehensively discuss Ecuadorian soils. Richly illustrated, it provides information on the unique characteristics and distribution of these soils. Due to the influence of the Andes, which vastly modified the climate and parental materials, a relative small country like Ecuador has a wide variety of soil orders, rarely found in other countries. The country is divided into three distinctive regions by the Andes: The Coastal Plain, the Andean Highlands, and the Amazonia Region each with different soil development, influenced by the varying conditions in that region.It is also necessary to consider the Galapagos Islands as a separate region with a particular climate and parental material.

This is the first book to comprehensively discuss Ecuadorian soils. Richly illustrated, it provides information on the unique characteristics and distribution of these soils. Due to the influence of the Andes, which vastly modified the climate and parental materials, a relative small country like Ecuador has a wide variety of soil orders, rarely found in other countries. The country is divided into three distinctive regions by the Andes: The Coastal Plain, the Andean Highlands, and the Amazonia Region each with different soil development, influenced by the varying conditions in that region.It is also necessary to consider the Galapagos Islands as a separate region with a particular climate and parental material.