Lee Edwards – författare & böcker

Power, Diversity and Public Relations

Häftad, Engelska, 2019

639 kr

Skickas inom 10-15 vardagar

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it. The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change. This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.

Public Relations, Society & Culture

Theoretical and Empirical Explorations

AvLee Edwards,Caroline E. M. Hodges

Inbunden, Engelska, 2011

2 183 kr

Skickas inom 10-15 vardagar

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways.Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/‘race’ communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.

Public Relations, Society & Culture

Theoretical and Empirical Explorations

AvLee Edwards,Caroline E. M. Hodges

Häftad, Engelska, 2011

583 kr

Skickas inom 10-15 vardagar

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways.Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/‘race’ communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.

Power, Diversity and Public Relations

AvLee Edwards

Inbunden, Engelska, 2014

2 253 kr

Skickas inom 10-15 vardagar

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it. The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change. This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.

Public Relations, Society and the Generative Power of History

AvA˜yvind Ihlen,Lee Edwardsm. fl.

E-bok

Engelska, 2019

690 kr

Läs direkt efter köp

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.

Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ‘Historicising gender, ethnicity and diversity in PR work,’ focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ‘Histories of public relations in the political sphere,’ bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity.

Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the ‘lessons’ derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.

Public Relations, Society and the Generative Power of History

AvA˜yvind Ihlen,Lee Edwardsm. fl.

E-bok

PDF, Engelska, 2019

690 kr

Läs direkt efter köp

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.

Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ‘Historicising gender, ethnicity and diversity in PR work,’ focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ‘Histories of public relations in the political sphere,’ bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity.

Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the ‘lessons’ derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.

Conservative Revolution

The Movement that Remade America

AvLee Edwards

E-bok

Engelska, 1999

170 kr

Läs direkt efter köp

The triumph of the conservative movement in reshaping American politics is one of the great untold stories of the past fifty years. At the end of World War II, hardly anyone in public life would admit to being a conservative, but as Lee Edwards shows in this magisterial work, in the 1950s, 1960s, and 1970s, a small group of committed men and women began to chip away at the liberal colossus, and their descendants would scale the ramparts of power in the 1980s and 1990s. Not even the fall of Newt Gingrich has changed the indisputable fact that the movement has truly rewritten the rules of American political life, and the republic will never be the same. Edwards tells the stories of how conservatives built a movement from the ground up by starting magazines, by building grass-roots organizations, and by seizing control of the Republican party from those who espoused collaboration with the liberals and promised only to manage the welfare state more efficiently and not to dismantle it. But most of all he tells the story of four men, four leaders who put their personal stamp on this movement and helped to turn it into the most important political force in our country today: * Robert Taft, "Mr. Republican," the beacon of conservative principle during the lean Roosevelt and Truman years * Barry Goldwater, "Mr. Conservative," the flinty Westerner who inspired a new generation * Ronald Reagan, "Mr. President," the optimist whose core beliefs were sturdy enough to subdue an evil empire * Newt Gingrich, "Mr. Speaker," the fiery visionary who won a Congress but lost control of it By their example and vision, these men brought intellectual and ideological stability to an often fractions conservative movement and held the high ground against the pragmatists who would compromise conservative principles for transitory political advantage. And through their efforts and those of their supporters, they transformed the American political landscape so thoroughly that a Democratic president would one day proclaim, "The era of big government is over." Political history in the grand style, The Conservative Revolution is the definitive book on a conservative movement that not only has left its mark on our century but is poised to shape the century about to dawn.

Essential Ronald Reagan

A Profile in Courage, Justice, and Wisdom

AvLee Edwards

Inbunden, Engelska, 2004

291 kr

Skickas inom 11-20 vardagar

The Essential Ronald Reagan recounts—in a concise way—the extraordinary life and career of a great American president from his small-town Midwestern roots through his Hollywood film star days to his presidential role as redeemer of the American dream and victorious leader in the Cold War.Renowned historian Lee Edwards captures Ronald Reagan perfectly and concisely. Edwards shows how Reaganomics confounded the Keynesian "experts" and produced the longest period of peacetime economic expansion in U.S. history. he details how President Reagan won the Cold War without firing a shot—and reveals his "secret weapon" in summit negotiations with Soviet leader Mikhail Gorbachev.Calling upon his four decades of observing and analyzing Ronald Reagan, Edwards provides many intimate details about the last president—such as the five books that helped transform Reagan from a liberal Democrat into a conservative Republican and how the attempted assassination strengthened Reagan's deeply rooted faith. Edwards, who has taught politics at the Catholic University of America for nearly two decades, borrows from his classroom experience to grade the best and worst books about Ronald Reagan.Fifteen years after leaving the White House, Ronald Reagan is already ranked among our greatest presidents by the American people and an increasing number of historians and political scientists. In The Essential Ronald Reagan, Edwards analyzes the four essential qualities of leadership that enabled President Reagan to meet every challenge and crisis and to make him an American "for the ages."

Conservative Revolution

The Movement That Remade America

AvLee Edwards

Häftad, Engelska, 2002

264 kr

Skickas inom 5-8 vardagar

The triumph of the conservative movement in reshaping American politics is one of the great untold stories of the past fifty years. At the end of World War II, hardly anyone in public life would admit to being a conservative, but as Lee Edwards shows in this magisterial work, in the 1950s, 1960s, and 1970s, a small group of committed men and women began to chip away at the liberal colossus, and their descendants would scale the ramparts of power in the 1980s and 1990s. Not even the fall of Newt Gingrich has changed the indisputable fact that the movement has truly rewritten the rules of American political life, and the republic will never be the same. Edwards tells the stories of how conservatives built a movement from the ground up by starting magazines, by building grass-roots organizations, and by seizing control of the Republican party from those who espoused collaboration with the liberals and promised only to manage the welfare state more efficiently and not to dismantle it. But most of all he tells the story of four men, four leaders who put their personal stamp on this movement and helped to turn it into the most important political force in our country today: * Robert Taft, "Mr. Republican," the beacon of conservative principle during the lean Roosevelt and Truman years * Barry Goldwater, "Mr. Conservative," the flinty Westerner who inspired a new generation * Ronald Reagan, "Mr. President," the optimist whose core beliefs were sturdy enough to subdue an evil empire * Newt Gingrich, "Mr. Speaker," the fiery visionary who won a Congress but lost control of it By their example and vision, these men brought intellectual and ideological stability to an often fractions conservative movement and held the high ground against the pragmatists who would compromise conservative principles for transitory political advantage. And through their efforts and those of their supporters, they transformed the American political landscape so thoroughly that a Democratic president would one day proclaim, "The era of big government is over." Political history in the grand style, The Conservative Revolution is the definitive book on a conservative movement that not only has left its mark on our century but is poised to shape the century about to dawn.

How To Be A Drum Star

AvLee Edwards

Häftad, Engelska, 2012

120 kr

Skickas inom 5-8 vardagar

Power, Diversity and Public Relations

AvLee Edwards

E-bok

Engelska, 2014

757 kr

Läs direkt efter köp

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it.

The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change.

This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.

Power, Diversity and Public Relations

AvLee Edwards

E-bok

PDF, Engelska, 2014

757 kr

Läs direkt efter köp

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it.

The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change.

This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.

Public Relations, Society & Culture

Theoretical and Empirical Explorations

AvCaroline E. M. Hodges,Lee Edwards

E-bok

Engelska, 2011

690 kr

Läs direkt efter köp

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate.

This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways.

Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/‘race’ communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.

Public Relations, Society & Culture

Theoretical and Empirical Explorations

AvCaroline E. M. Hodges,Lee Edwards

E-bok

PDF, Engelska, 2011

690 kr

Läs direkt efter köp

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate.

This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways.

Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/‘race’ communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.

Public Relations, Society and the Generative Power of History

AvIan Somerville,Lee Edwardsm. fl.

Inbunden, Engelska, 2019

2 183 kr

Skickas inom 10-15 vardagar

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ‘Historicising gender, ethnicity and diversity in PR work,’ focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ‘Histories of public relations in the political sphere,’ bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity.Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the ‘lessons’ derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.

Public Relations, Society and the Generative Power of History

AvIan Somerville,Lee Edwardsm. fl.

Häftad, Engelska, 2019

88 kr

Skickas

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ‘Historicising gender, ethnicity and diversity in PR work,’ focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ‘Histories of public relations in the political sphere,’ bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity.Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the ‘lessons’ derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.

Understanding Copyright

Intellectual Property in the Digital Age

AvBethany Klein,Giles Mossm. fl.

Inbunden, Engelska, 2015

2 357 kr

Skickas inom 3-6 vardagar

Digital technology has forever changed the way media is created, accessed, shared and regulated, raising serious questions about copyright for artists and fans, media companies and internet intermediaries, activists and governments. Taking a rounded view of the debates that have emerged over copyright in the digital age, this book:

Looks across a broad range of industries including music, television and film to consider issues of media power and policy. Features engaging examples that have taken centre stage in the copyright debate, including high profile legal cases against Napster and The Pirate Bay, anti-piracy campaigns, the Creative Commons movement, and public protests against the expansion of copyright enforcement. Considers both the dominant voices, such as industry associations, and those who struggle to be heard, including ordinary media users, drawing on important studies into copyright from around the world.

Offering media students and scholars a comprehensive overview of the contemporary issues surrounding intellectual property through the struggle over copyright, Understanding Copyright explores why disagreement is rife and how the policymaking process might accommodate a wider range of views.

Understanding Copyright

Intellectual Property in the Digital Age

AvBethany Klein,Giles Mossm. fl.

Häftad, Engelska, 2015

1 189 kr

Skickas inom 3-6 vardagar

Digital technology has forever changed the way media is created, accessed, shared and regulated, raising serious questions about copyright for artists and fans, media companies and internet intermediaries, activists and governments. Taking a rounded view of the debates that have emerged over copyright in the digital age, this book:

Looks across a broad range of industries including music, television and film to consider issues of media power and policy. Features engaging examples that have taken centre stage in the copyright debate, including high profile legal cases against Napster and The Pirate Bay, anti-piracy campaigns, the Creative Commons movement, and public protests against the expansion of copyright enforcement. Considers both the dominant voices, such as industry associations, and those who struggle to be heard, including ordinary media users, drawing on important studies into copyright from around the world.

Offering media students and scholars a comprehensive overview of the contemporary issues surrounding intellectual property through the struggle over copyright, Understanding Copyright explores why disagreement is rife and how the policymaking process might accommodate a wider range of views.

Understanding Public Relations

Theory, Culture and Society

AvLee Edwards

Inbunden, Engelska, 2018

2 519 kr

Skickas inom 3-6 vardagar

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK

Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

Understanding Public Relations

Theory, Culture and Society

AvLee Edwards

Häftad, Engelska, 2018

598 kr

Skickas inom 5-8 vardagar

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK

Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

Understanding Copyright

Intellectual Property in the Digital Age

AvLee Edwards,Giles Mossm. fl.

E-bok

Engelska, 2015

519 kr

Läs direkt efter köp

Digital technology has forever changed the way media is created, accessed, shared and regulated, raising serious questions about copyright for artists and fans, media companies and internet intermediaries, activists and governments. Taking a rounded view of the debates that have emerged over copyright in the digital age, this book:

Looks across a broad range of industries including music, television and film to consider issues of media power and policy. Features engaging examples that have taken centre stage in the copyright debate, including high profile legal cases against Napster and The Pirate Bay, anti-piracy campaigns, the Creative Commons movement, and public protests against the expansion of copyright enforcement. Considers both the dominant voices, such as industry associations, and those who struggle to be heard, including ordinary media users, drawing on important studies into copyright from around the world.

Offering media students and scholars a comprehensive overview of the contemporary issues surrounding intellectual property through the struggle over copyright, Understanding Copyright explores why disagreement is rife and how the policymaking process might accommodate a wider range of views.

Understanding Public Relations

Theory, Culture and Society

AvLee Edwards

E-bok

Engelska, 2018

554 kr

Läs direkt efter köp

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK

Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

The Sage Handbook of Promotional Culture and Society

AvLee Edwards,Clea Bournem. fl.

Inbunden, Engelska, 2024

1 922 kr

Skickas inom 5-8 vardagar

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.

By adopting a global and inclusive approach to its subject, the Handbook champions marginalised voices and cross-cultural scholarship. It brings together contributions from and about a broad range of countries and contexts beyond the Global North, providing a well-rounded picture of promotion as the international phenomenon it is today

Chapters explore both established and emerging topics, with an entire section dedicated to the interplay between promotion and identities, as well as providing coverage of interdisciplinary issues such as promotional media and children, the climate crisis, and social media influencers. There is also a clear focus on bridging theory and practice, with discussions of promotional occupations and workers woven through the chapters.

By reflecting on the questions of what promotional culture is today, how it has evolved, and where it is practiced and by whom, this Handbook is essential reading for scholars and students seeking to shape future research and debate in this dynamic field.

Part 1: Promotional Culture and Industry Logics

Part 2: Promotional Practices

Part 3: Promotion and Identities

Part 4: Promotion and Popular Culture

Part 5: Promotion and Institutional Power

Sage Handbook of Promotional Culture and Society

AvGisela Castro,Jason Vincent A. Cabanesm. fl.

E-bok

Engelska, 2024

1 282 kr

Läs direkt efter köp

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.

By adopting a global and inclusive approach to its subject, the Handbook champions marginalised voices and cross-cultural scholarship. It brings together contributions from and about a broad range of countries and contexts beyond the Global North, providing a well-rounded picture of promotion as the international phenomenon it is today

Chapters explore both established and emerging topics, with an entire section dedicated to the interplay between promotion and identities, as well as providing coverage of interdisciplinary issues such as promotional media and children, the climate crisis, and social media influencers. There is also a clear focus on bridging theory and practice, with discussions of promotional occupations and workers woven through the chapters.

By reflecting on the questions of what promotional culture is today, how it has evolved, and where it is practiced and by whom, this Handbook is essential reading for scholars and students seeking to shape future research and debate in this dynamic field.

Part 1: Promotional Culture and Industry Logics

Part 2: Promotional Practices

Part 3: Promotion and Identities

Part 4: Promotion and Popular Culture

Part 5: Promotion and Institutional Power

Educating for Liberty

The First Half-Century of the Intercollegiate Studies Institute

AvLee Edwards

Häftad, Engelska, 2021

333 kr

Kommande

Goldwater

The Man Who Made a Revolution

AvLee Edwards

E-bok

Engelska, 2015

778 kr

Läs direkt efter köp

The most comprehensive biography of Barry Goldwater ever written is back by popular demand with a new foreword by Phyllis Schlafly and an updated introduction by the author.Lee Edwards renders a penetrating account of the icon who put the conservative movement on the national stage. Replete with previously unpublished details of his life, Goldwater established itself as the definitive study of the political maverick who made a revolution.

Brief History of the Cold War

AvElizabeth Edwards Spalding,Lee Edwards

E-bok

Engelska, 2016

1 006 kr

Läs direkt efter köp

The Cold War was a crucial conflict in American history. At stake was whether the world would be dominated by the forces of totalitarianism led by the Soviet Union, or inspired by the principles of economic and political freedom embodied in the United States. The Cold War established America as the leader of the free world and a global superpower. It shaped U.S. military strategy, economic policy, and domestic politics for nearly 50 years. In A Brief History of the Cold War, distinguished scholars Lee Edwards and Elizabeth Edwards Spalding recount the pivotal events of this protracted struggle and explain the strategies that eventually led to victory for freedom. They analyze the development and implementation of containment, détente, and finally President Reagan''s philosophy: "they lose, we win." The Cold War teaches important lessons about statecraft and America''s indispensable role in the world.

Just Right

A Life in Pursuit of Liberty

AvLee Edwards

E-bok

Engelska, 2023

169 kr

Läs direkt efter köp

"Lee Edwards has always been in the forefront of the struggle to restore America, to bring it back to its ancient moorings. . . . Lee has fought hard with uncommon intelligence and resourcefulness. But he has fought fair and always without rancor. . . . Truly, a man for all seasons."—President Ronald ReaganLee Edwards is not just a leading historian of the conservative movement; he has been an active player in the movement longer than anyone else.As the Daily Caller noted in a recent profile, Edwards "has lived conservative history like none other." And he brings that history to life in Just Right.This memoir is full of colorful stories from a man who has been present at nearly every major event of the modern conservative movement and has done it all in a remarkable, multifaceted career.Just Right reveals:•Edwards''s insider account of Barry Goldwater''s pivotal 1964 presidential campaign, for which he ran national publicity•How he wrote the first political biography of Ronald Reagan—and discovered early on that Reagan was a secret intellectual who read Hayek, Bastiat, and Chambers•Excerpts from his fifty-year-long correspondence with William F. Buckley Jr., revealing new aspects of WFB •Why the New York Times dubbed Edwards "The ''Voice'' of the Silent Majority" •How he organized the largest public demonstration in support of our men in Vietnam•How he created the Victims of Communism Memorial in Washington, pushing against the federal bureaucracy for two decades to make it happenLee Edwards''s memoir appears at a critical time in the history of American conservatism. In an inspiring chapter aimed at the rising generation, Dr. Edwards shows how conservatives can remain a major political and philosophical force in America.

William F. Buckley Jr.

The Maker of a Movement

AvLee Edwards

E-bok

Engelska, 2023

180 kr

Läs direkt efter köp

The modern-day Renaissance man who built the conservative movement The polysyllabic vocabulary, the wit, the charm, the sailing adventures, the spy novels—all of these have become part of the William F. Buckley Jr. legend. But to consider only Buckley''s charisma and ceaseless energy is to miss that, above all, he was committed to advancing ideas. Now, noted conservative historian Lee Edwards, who knew Bill Buckley for more than 40 years, delivers a much-needed intellectual biography of the man who has been called "the most important public intellectual in the United States in the past half century." In this concise and compelling book, Edwards reveals how Buckley did more to build the conservative movement than did any other person. Once derided as a set of "irritable mental gestures," conservatism became, under Buckley''s guidance, a political and intellectual force that transformed America. As conservatives debate the ideas that should drive their movement, William F. Buckley Jr.: The Maker of a Movement reminds us of the principles that animated Buckley, as well as the thinkers who inspired him. Having dug deep into the voluminous Buckley papers, Edwards also illuminates the profound influence of Buckley''s close-knit family and his unwavering Catholic faith. Edwards brilliantly captures the free spirit and unbounded energy of the conservative polymath, but he also shows that Buckley did not succeed merely on the strength of a winning personality. Rather, Buckley''s achievements were the result of a long series of quite deliberate political acts—many of them overlooked today.William F. Buckley Jr.: The Maker of a Movement tells the incredible story of a man who could have been a playboy, sailing his yacht and skiing in Switzerland, but who chose to be the St. Paul of the conservative movement, carrying the message far and wide. Lee Edwards shows how and why it happened—and the remarkable results.