Mafalda Dâmaso – författare

This open access book opens up a new pathway in revisiting and optimising the European Film Industry's (EFI) competitiveness. Through a multilevel governance lens of research and analysis, the chapters dissect film competitiveness across the domains of culture, professionals’ views, policy frameworks and current and future audiences. This volume diagnoses persistent limitations in understanding and optimising the multifaceted value of the sector. It identifies key issues essential for supporting the EFI's future as both a market actor and a cultural and civic player in European integration. The chapters explore critical topics, such as the governance of film policy, the cultural and economic dimensions of competitiveness, and the role of film in fostering European social cohesion. Analyses challenge traditional frameworks, offering fresh perspectives on how to enhance the EFI's role in cultural and creative sectors. Readers will discover diverse perspectives from scholars and practitioners who explore innovative strategies for positioning the EFI as a leader in global cinema. The book is an invaluable resource for researchers, scholars, and policymakers interested in the film industry, cultural policy, and European integration.

This book explores the intricate dynamics of the global politics and economy of film, focusing on the European Union's potential as a cultural powerhouse. As cinema remains one of Europe's most cherished cultural activities, the EU's film industry stands at a crossroads, poised to redefine its role on the international stage. Key concepts addressed in this volume include the EU's audiovisual regulations, the perceptions of European and non-European film professionals, and the reception of European films by global audiences. The book critically examines the EU's capacity to act as a global film enabler, counterbalancing the dominance of Hollywood and US-based streaming platforms. Through contributions from renowned scholars and insights from Horizon Europe projects, readers are invited to consider the EU's strategic potential in fostering cultural diversity and shaping global audiovisual governance. This book is essential for scholars, policymakers, and industry professionals interested in the intersection of film, power dynamics, and international cultural relations. It offers a comprehensive analysis of the EU's evolving role in the global film industry, providing valuable insights into its future as a cultural, economic and geo-political actor.