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This open access book offers a comprehensive and rigorous reexamination of the European Film Industry's (EFI) competitiveness, linking this discussion to broader debates on film policy governance in Europe and internationally. Drawing from new research developed by the REBOOT project, an ongoing Horizon Europe initiative, this volume diagnoses previous limitations in understanding the multifaceted value of the sector. It identifies key issues essential for supporting the EFI's future as both a market actor and a cultural and civic player in European integration. The chapters delve into critical topics such as the governance of film policy, the cultural and economic dimensions of competitiveness, and the role of film in fostering European social cohesion. Expert contributors provide insightful analyses that challenge traditional frameworks, offering fresh perspectives on how to enhance the EFI's role in cultural and creative sectors. Readers will discover diverse perspectives from scholars and practitioners who explore innovative strategies for positioning the EFI as a leader in global cinema. This book is an invaluable resource for researchers, scholars, and policymakers interested in film studies, cultural policy, and European integration. It is particularly relevant for those involved in the REBOOT project or similar initiatives focused on cultural industries. Whether you are an academic exploring new theoretical frameworks or a practitioner seeking practical insights, this book provides essential knowledge for understanding and shaping the future of the European Film Industry.
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Although culture is increasingly recognised as a relevant focus of scholarly analysis, the European Union (EU) has not yet been examined as a global cultural power.Addressing this gap, this book offers a comprehensive overview of the multiple arenas through which the EU has emerged as a major cultural actor beyond its borders. Focusing on Culture in Foreign Policy and Development, as well as Media and Trade, the book gathers an international team of experts to provide a comprehensive analysis of the EU’s multifaceted cultural action across various policy fields and regions. The book draws together discussions in cultural studies, cultural policy, international relations, media studies, and law to ask the following questions: What characterises EU cultural and media policies and programmes beyond its borders? What are the assumptions and the goals that underlie such policies and programmes? Suggesting that the EU is beginning to emerge as an enabling power that supports cultural diversity around the world, the volume also reflects on the global role of the EU and contribute to debates regarding the liberal international order by taking a new angle.