This book explores the intricate dynamics of the global politics and economy of film, focusing on the European Union's potential as a cultural powerhouse. As cinema remains one of Europe's most cherished cultural activities, the EU's film industry stands at a crossroads, poised to redefine its role on the international stage. Key concepts addressed in this volume include the EU's audiovisual regulations, the perceptions of European and non-European film professionals, and the reception of European films by global audiences. The book critically examines the EU's capacity to act as a global film enabler, counterbalancing the dominance of Hollywood and US-based streaming platforms. Through contributions from renowned scholars and insights from Horizon Europe projects, readers are invited to consider the EU's strategic potential in fostering cultural diversity and shaping global audiovisual governance. This book is essential for scholars, policymakers, and industry professionals interested in the intersection of film, power dynamics, and international cultural relations. It offers a comprehensive analysis of the EU's evolving role in the global film industry, providing valuable insights into its future as a cultural, economic and geo-political actor.
