Mariana Mazzucato – författare

Långt före coronapandemin hade kapitalismen kört fast. Det ekonomiska systemet saknar svar på mänsklighetens största utmaningar, som sjukdomar, ojämlikhet och inte minst klimatkrisen.

Med inspiration från månlandningsprogrammet manar Mariana Mazzucato oss att uppbåda samma beslutsamhet och experimentlusta på vår tids massiva kriser. Vi måste både tänka nytt och tänka större. Genom ett uppdragsorienterat angreppssätt kan vi mobilisera våra resurser för att lösa konkreta problem.

För att lyckas måste vi återupptäcka statens potential, förändra kapitalismen i grunden och framförallt återfinna en känsla av gemensamt syfte. Bara så kan vi hitta vägen ut ur mänsklighetens dystra belägenhet och bygga en mer optimistisk framtid.

Mariana Mazzucato är professor i innovationsekonomi vid University College London och har mottagit flera internationella priser, bland annat John Von Neumann-priset år 2020 och Leontief-priset 2018. Hon har pekats ut som en av världens tre viktigaste tänkare om innovation av New Republic. Tidningen Wired har utsett Mazzucato till en av 25 ledare som formar kapitalismens framtid.

Longlisted for the 2021 Porchlight Business Book Awards, Big Ideas & New Perspectives

“She offers something both broad and scarce: a compelling new story about how to create a desirable future.”—New York Times

 An award-winning author and leading international economist delivers a hard-hitting and much needed critique of modern capitalism in which she argues that, to solve the massive crises facing us, we must be innovative—we must use collaborative, mission-oriented thinking while also bringing a stakeholder view of public private partnerships which means not only taking risks together but also sharing the rewards. 

Capitalism is in crisis. The rich have gotten richer—the 1 percent, those with more than $1 million, own 44 percent of the world's wealth—while climate change is transforming—and in some cases wiping out—life on the planet. We are plagued by crises threatening our lives, and this situation is unsustainable. But how do we fix these problems decades in the making? 

Mission Economy looks at the grand challenges facing us in a radically new way. Global warming, pollution, dementia, obesity, gun violence, mobility—these environmental, health, and social dilemmas are huge, complex, and have no simple solutions. Mariana Mazzucato argues we need to think bigger and mobilize our resources in a way that is as bold as inspirational as the moon landing—this time to the most ‘wicked’ social problems of our time.. We can only begin to find answers if we fundamentally restructure capitalism to make it inclusive, sustainable, and driven by innovation that tackles concrete problems from the digital divide, to health pandemics, to our polluted cities. That means changing government tools and culture, creating new markers of corporate governance, and ensuring that corporations, society, and the government coalesce to share a common goal.

We did it to go to the moon. We can do it again to fix our problems and improve the lives of every one of us. We simply can no longer afford not to. 

Strategy for Business provides a comprehensive selection of essential readings, covering six key areas in business strategy:

§ What is Strategy?

§ Competition and Industry Effects

§ Resources, Capabilities and Core Competencies

§ Strategic Innovation and Firm Size

§ Organisational Structures, Learning and Knowledge Management

§ the Global Information Economy

It contains dynamic chapters on strategy and includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. Strategy for Business will be essential reading for those seeking an understanding of the changing nature of organizations and the world of business. It is particularly intended for students taking courses in strategy, organizational change and more general management courses at undergraduate level; it will also be an excellent resource for masters and postgraduate students.

This text is a course Reader, in a series of three (alongside Decision Making for Business, and Policy Issues for Business), which make up the main teaching texts of The Open University undergraduate course Business Behaviour in a Changing World (B300).

Strategy for Business provides a comprehensive selection of essential readings, covering six key areas in business strategy:

§ What is Strategy?

§ Competition and Industry Effects

§ Resources, Capabilities and Core Competencies

§ Strategic Innovation and Firm Size

§ Organisational Structures, Learning and Knowledge Management

§ the Global Information Economy

It contains dynamic chapters on strategy and includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. Strategy for Business will be essential reading for those seeking an understanding of the changing nature of organizations and the world of business. It is particularly intended for students taking courses in strategy, organizational change and more general management courses at undergraduate level; it will also be an excellent resource for masters and postgraduate students.

This text is a course Reader, in a series of three (alongside Decision Making for Business, and Policy Issues for Business), which make up the main teaching texts of The Open University undergraduate course Business Behaviour in a Changing World (B300).