Mark Garrett Longaker - Böcker

During the British Enlightenment, the correlation between effective communication and moral excellence was undisputed—so much so that rhetoric was taught as a means of instilling desirable values in students. In Rhetorical Style and Bourgeois Virtue, Mark Garrett Longaker explores the connections between rhetoric and ethics in the context of the history of capitalism. Longaker’s study lingers on four British intellectuals from the late seventeenth to the mid-nineteenth century: philosopher John Locke, political economist Adam Smith, rhetorical theorist Hugh Blair, and sociologist Herbert Spencer. Across one hundred and fifty years, these influential men sought to mold British students into good bourgeois citizens by teaching them the discursive habits of clarity, sincerity, moderation, and economy, all with one incontrovertible truth in mind: the free market requires virtuous participants in order to thrive. Through these four case studies—written as biographically focused yet socially attentive intellectual histories—Longaker portrays the British rhetorical tradition as beholden to the dual masters of ethics and economics, and he sheds new light on the deliberate intellectual engineering implicit in Enlightenment pedagogy.

The 1980s were a consequential decade for universities. The marketization of higher education, the adjunctification of labor, and culture wars over curriculum transformed the landscape in a short period of time. The Battles of Texas traces the lived consequences of this upheaval by focusing on one influential institution: the writing program at the University of Texas at Austin.Drawing from university records, newspaper archives, and present-day interviews, Nate Kreuter and Mark Garrett Longaker provide an on-the-ground perspective of the radical creation of UT Austin’s writing program and the subsequent events that made national headlines: the mass firing of lecturers in 1985, the national debate over “multicultural” content in the first-year curriculum, and the divorce of the writing program from the English Department in 1992. Despite these pressures, however, the authors also reveal how writing program administrators at UT Austin exerted their own agency to resist economic and political forces in service of their students and adjunct lecturers. By highlighting the parallels between the 1980s and current labor and political pressures in higher education, The Battles of Texas offers a strategic perspective for academics and administrators today. Combining a narrative institutional history with a public digital archive, searchable and arranged in exhibits and in chronological annals, The Battles of Texas provides academics with the resources they need to survive in times of rapid transition.

The 1980s were a consequential decade for universities. The marketization of higher education, the adjunctification of labor, and culture wars over curriculum transformed the landscape in a short period of time. The Battles of Texas traces the lived consequences of this upheaval by focusing on one influential institution: the writing program at the University of Texas at Austin.Drawing from university records, newspaper archives, and present-day interviews, Nate Kreuter and Mark Garrett Longaker provide an on-the-ground perspective of the radical creation of UT Austin’s writing program and the subsequent events that made national headlines: the mass firing of lecturers in 1985, the national debate over “multicultural” content in the first-year curriculum, and the divorce of the writing program from the English Department in 1992. Despite these pressures, however, the authors also reveal how writing program administrators at UT Austin exerted their own agency to resist economic and political forces in service of their students and adjunct lecturers. By highlighting the parallels between the 1980s and current labor and political pressures in higher education, The Battles of Texas offers a strategic perspective for academics and administrators today. Combining a narrative institutional history with a public digital archive, searchable and arranged in exhibits and in chronological annals, The Battles of Texas provides academics with the resources they need to survive in times of rapid transition.

Essays that show what a broad conception of rhetoric means and does in relation to practice  Rhetoric is the art of emphasis, in the ancient sense of bringing to light or obscuring in shadow, and it is both a practice and a theory about that practice. In recent decades, scholars of rhetoric have turned to approaches that braid together poetics, performance, and philosophy into a “practical art.” The Practice of Rhetoric: Poetics, Performance, Philosophy presents just such an account of rhetoric that presumes and incorporates theoretical approaches, offering a collection of principles assembled in the heat and trials of public practice. The essays gathered in this volume are inspired by the capacious conception of rhetoric put forth by historian of rhetoric Jeffrey Walker, who is perhaps best known for stressing rhetoric’s educational mission and its investments in both theory and practice.The book extends that vision through the prisms of poetics, performance, and philosophy of argument. Poetics shows rhetoric’s meaning making in all its verbal possibilities and material manifestations, in contexts ranging from mouse-infested medieval fields to the threat of toxin-ridden streams in the twentieth century. Performance puts what is created into the heat of public life, tapping out the rhythms of Byzantine prose or using collage to visually depict the beliefs and convictions of Martin Luther King Jr. Philosophy of argument enacts the mutually constitutive relationship between rhetoric and dialectic, offering new insights on and contexts for old tools like stasis and disputation, while keeping the focus on usefulness and teachability.Ranging across centuries and contexts, the essays collected here demonstrate the continued need to attend carefully to the cooperation of descriptive language and normative reality, conceptual vocabulary and material practice, public speech and moral self-shaping. This volume will rekindle long-standing conversations about the public, world-making practice of rhetoric, thereby enlivening anew its civic mission.