Nicholas Carah - Böcker

This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions.With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and control their behaviours. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory Media and Calculative Culture conceptualises and theorises these significant changes in advertising. It takes consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigates how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.

Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people’s mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.

Media and Society offers a critical exploration of how digital platforms and participatory and algorithmic cultures shape power and identity today. This third edition delves into key issues such as the interplay between user generated content and algorithmic processing, the rise of creator cultures, and the dynamic role automation plays in media industries and cultures.

In this new edition you will find:

A deep dive into the ongoing development of digital platforms, exploring platform capitalisms beyond Silicon Valley;A detailed exploration of how social media and their promotional and creator cultures work and represent the social world;Insights into how media are a critical site where identities are constructed, negotiated and resisted;         Updated case studies on topics ranging across livestreamers, shadowbanning, automated advertising, beauty filters and more.

For media and communications students to those seeking critical media literacy, this book is essential reading.

Media and Society offers a critical exploration of how digital platforms and participatory and algorithmic cultures shape power and identity today. This third edition delves into key issues such as the interplay between user generated content and algorithmic processing, the rise of creator cultures, and the dynamic role automation plays in media industries and cultures.

In this new edition you will find:

A deep dive into the ongoing development of digital platforms, exploring platform capitalisms beyond Silicon Valley;A detailed exploration of how social media and their promotional and creator cultures work and represent the social world;Insights into how media are a critical site where identities are constructed, negotiated and resisted;         Updated case studies on topics ranging across livestreamers, shadowbanning, automated advertising, beauty filters and more.

For media and communications students to those seeking critical media literacy, this book is essential reading.

This book explores emergent intimate practices in social media cultures. It examines new digital intimacies as they are constituted, lived, and commodified via social media platforms. The study of social media practices has come to offer unique insights into questions about what happens to power dynamics when intimate practices are made public, about intimacy as public and political, and as defined by cultural politics and pedagogies, institutions, technologies, and geographies. This book forges new pathways in the scholarship of digital cultures by fusing queer and feminist accounts of intimate publics with critical scholarship on digital identities and everyday social media practices. The collection brings together a diverse range of carefully selected, cutting-edge case studies and groundbreaking theoretical work on topics such as selfies, oversharing, hook-up apps, sexting, Gamergate, death and grief online, and transnational family life. The book is divided into three parts: ‘Shaping Intimacy’, ‘Public Bodies’, and ‘Negotiating Intimacy’. Overarching themes include identity politics, memory, platform economics, work and labour, and everyday media practices.