Sven Brodmerkel – författare

Visar alla böcker från författaren Sven Brodmerkel. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Brand Machines, Sensory Media and Calculative Culture

   Av Sven Brodmerkel, Nicholas Carah

   Inbunden, 2016

   550 kr

   Lägg i varukorg

   This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media …

2. 

   Brand Machines, Sensory Media and Calculative Culture

   Av Nicholas Carah, Sven Brodmerkel

   E-bok, 2016

   763 kr

   Lägg i varukorg

   This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media …