Paul W. Farris – författare
Visar alla böcker från författaren Paul W. Farris. Handla med fri frakt och snabb leverans.
9 produkter
The Profit Impact of Marketing Strategy Project
Retrospect and Prospects
Av Paul W. Farris, Michael J. Moore
Häftad, 2009
586 kr
Lägg i varukorg
This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul …
The Profit Impact of Marketing Strategy Project
Retrospect and Prospects
Av Paul W. Farris, Michael J. Moore
Inbunden, 2004
1777 kr
Lägg i varukorg
This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul …
Marketing Analytics
Essential Tools for Data-Driven Decisions
Av Rajkumar Venkatesan, Paul W. Farris m. fl.
Inbunden, 2021
440 kr
Lägg i varukorg
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is …
Marketing Analytics
Essential Tools for Data-Driven Decisions
Av Ronald T. Wilcox, Paul W. Farris m. fl.
E-bok, 2021
587 kr
Lägg i varukorg
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is …
Advertising Controversy
Evidence on the Economic Effects of Advertising
Av Mark S. Albion, Paul W. Farris
Inbunden, 1981
1098 kr
Lägg i varukorg
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
Getting Multi-Channel Distribution Right
Av Kusum L. Ailawadi, Paul W. Farris
Inbunden, 2020
511 kr
Lägg i varukorg
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and …
Getting Multi-Channel Distribution Right
Av Paul W. Farris, Kusum L. Ailawadi
E-bok, 2020
431 kr
Lägg i varukorg
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and …
Getting Multi-Channel Distribution Right
Av Paul W. Farris, Kusum L. Ailawadi
E-bok, 2020
427 kr
Lägg i varukorg
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and …
Getting Multi–Channel Distribution Right
Av Kusum L. Ailawadi, Paul W. Farris
2020
603 kr
Tillfälligt slut
