Kusum L. Ailawadi – författare
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6 produkter
Getting Multi-Channel Distribution Right
Av Kusum L. Ailawadi, Paul W. Farris
Inbunden, 2020
512 kr
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Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and …
Getting Multi-Channel Distribution Right
Av Paul W. Farris, Kusum L. Ailawadi
E-bok, 2020
431 kr
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Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and …
Getting Multi-Channel Distribution Right
Av Paul W. Farris, Kusum L. Ailawadi
E-bok, 2020
427 kr
Lägg i varukorg
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and …
Advances in National Brand and Private Label Marketing
Fourth International Conference, 2017
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad m. fl.
Häftad, 2017
1063 kr
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This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as …
Advances in National Brand and Private Label Marketing
Fourth International Conference, 2017
Av Maria Jesus Yague-Guillen, Kusum L. Ailawadi m. fl.
E-bok, 2017
1418 kr
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This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as …
Getting Multi–Channel Distribution Right
Av Kusum L. Ailawadi, Paul W. Farris
2020
604 kr
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