Francisco J. Martínez-López – författare
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57 produkter
Advances in National Brand and Private Label Marketing
Sixth International Conference, 2019
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad m. fl.
Häftad, 2019
1127 kr
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The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand …
Advances in National Brand and Private Label Marketing
Sixth International Conference, 2019
Av Anne Roggeveen, Juan Carlos Gazquez-Abad m. fl.
E-bok, 2019
1387 kr
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The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand …
Advances in Digital Marketing and eCommerce
First International Conference, 2020
Av Francisco J. Martínez-López, Steven D'Alessandro
Häftad, 2020
1094 kr
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This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in …
Advances in Digital Marketing and eCommerce
First International Conference, 2020
Av Steven D'Alessandro, Francisco J. Martinez-Lopez
E-bok, 2020
1470 kr
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This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in …
Advances in National Brand and Private Label Marketing
Seventh International Conference, 2020
Av Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad m. fl.
Häftad, 2020
1486 kr
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This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium …
Advances in National Brand and Private Label Marketing
Seventh International Conference, 2020
Av Els Breugelmans, Juan Carlos Gazquez-Abad m. fl.
E-bok, 2020
1852 kr
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This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium …
Strategies for e-Business
Concepts and Cases on Value Creation and Digital Business Transformation
Av Tawfik Jelassi, Francisco J. Martínez-López
Inbunden, 2020
1239 kr
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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with …
Strategies for e-Business
Concepts and Cases on Value Creation and Digital Business Transformation
Av Francisco J. Martinez-Lopez, Tawfik Jelassi
E-bok, 2020
1150 kr
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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with …
Strategies for e-Business
Concepts and Cases on Value Creation and Digital Business Transformation
Av Tawfik Jelassi, Francisco J. Martínez-López
Häftad, 2021
881 kr
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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with …
Advances in Digital Marketing and eCommerce
Second International Conference, 2021
Av Francisco J. Martínez-López, David López López
Inbunden, 2021
1799 kr
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This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social …
Advances in Digital Marketing and eCommerce
Second International Conference, 2021
Av David Lopez Lopez, Francisco J. Martinez-Lopez
E-bok, 2021
2341 kr
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This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social …
Advances in Digital Marketing and eCommerce
Second International Conference, 2021
Av Francisco J. Martínez-López, David López López
Häftad, 2022
1799 kr
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This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social …
Advances in National Brand and Private Label Marketing
Eighth International Conference, 2021
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad
Inbunden, 2021
1592 kr
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This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, …
Advances in National Brand and Private Label Marketing
Eighth International Conference, 2021
Av Juan Carlos Gazquez-Abad, Francisco J. Martinez-Lopez
E-bok, 2021
2007 kr
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This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, …
Advances in National Brand and Private Label Marketing
Eighth International Conference, 2021
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad
Häftad, 2022
1592 kr
Lägg i varukorg
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, …
Advances in Digital Marketing and eCommerce
Third International Conference, 2022
Av Francisco J. Martínez-López, Luis F. Martinez
Inbunden, 2022
1911 kr
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This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social …
Advances in Digital Marketing and eCommerce
Third International Conference, 2022
Av Luis F. Martinez, Francisco J. Martinez-Lopez
E-bok, 2022
2509 kr
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This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social …
Advances in Digital Marketing and eCommerce
Third International Conference, 2022
Av Francisco J. Martínez-López, Luis F. Martinez
Häftad, 2023
1911 kr
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This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social …
Advances in National Brand and Private Label Marketing
Ninth International Conference, 2022
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad m. fl.
Inbunden, 2022
1592 kr
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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, …
Advances in National Brand and Private Label Marketing
Ninth International Conference, 2022
Av Marco Ieva, Juan Carlos Gazquez-Abad m. fl.
E-bok, 2022
2051 kr
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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, …
Advances in National Brand and Private Label Marketing
Ninth International Conference, 2022
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad m. fl.
Häftad, 2023
1592 kr
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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, …
Social Media Monetization
Platforms, Strategic Models and Critical Success Factors
Av Francisco J. Martínez-López, Yangchun Li m. fl.
Inbunden, 2022
535 kr
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Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives …
Social Media Monetization
Platforms, Strategic Models and Critical Success Factors
Av Susan M. Young, Yangchun Li m. fl.
E-bok, 2022
713 kr
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Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives …
Social Media Monetization
Platforms, Strategic Models and Critical Success Factors
Av Francisco J. Martínez-López, Yangchun Li m. fl.
Häftad, 2023
535 kr
Lägg i varukorg
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives …
Advances in Digital Marketing and eCommerce
Fourth International Conference, 2023
Av Francisco J. Martínez-López
Inbunden, 2023
2471 kr
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The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2023 edition in a collection of …
Advances in Digital Marketing and eCommerce
Fourth International Conference, 2023
Av Francisco J. Martinez-Lopez
E-bok, 2023
3242 kr
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The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of …
Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023
Av Francisco J. Martínez-López
2023
686 kr
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Advances in Digital Marketing and eCommerce
Fourth International Conference, 2023
Av Francisco J. Martínez-López
Häftad, 2024
2399 kr
Lägg i varukorg
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2023 edition in a collection of …
Advances in National Brand and Private Label Marketing
10th International Conference, 2023
Av Juan Carlos Gázquez-Abad, Francisco J. Martínez-López m. fl.
Inbunden, 2023
1697 kr
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The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand …
Advances in National Brand and Private Label Marketing
10th International Conference, 2023
Av Katrijn Gielens, Francisco J. Martinez-Lopez m. fl.
E-bok, 2023
2169 kr
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The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. …
