Juan Carlos Gázquez-Abad – författare
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29 produkter
Advances in National Brand and Private Label Marketing
Sixth International Conference, 2019
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad m. fl.
Häftad, 2019
1127 kr
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The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand …
Advances in National Brand and Private Label Marketing
Sixth International Conference, 2019
Av Anne Roggeveen, Juan Carlos Gazquez-Abad m. fl.
E-bok, 2019
1387 kr
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The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand …
Advances in National Brand and Private Label Marketing
Seventh International Conference, 2020
Av Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad m. fl.
Häftad, 2020
1486 kr
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This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium …
Advances in National Brand and Private Label Marketing
Seventh International Conference, 2020
Av Els Breugelmans, Juan Carlos Gazquez-Abad m. fl.
E-bok, 2020
1852 kr
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This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium …
Advances in National Brand and Private Label Marketing
Eighth International Conference, 2021
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad
Inbunden, 2021
1592 kr
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This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, …
Advances in National Brand and Private Label Marketing
Eighth International Conference, 2021
Av Juan Carlos Gazquez-Abad, Francisco J. Martinez-Lopez
E-bok, 2021
2007 kr
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This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, …
Advances in National Brand and Private Label Marketing
Eighth International Conference, 2021
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad
Häftad, 2022
1592 kr
Lägg i varukorg
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, …
Advances in National Brand and Private Label Marketing
Ninth International Conference, 2022
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad m. fl.
Inbunden, 2022
1592 kr
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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, …
Advances in National Brand and Private Label Marketing
Ninth International Conference, 2022
Av Marco Ieva, Juan Carlos Gazquez-Abad m. fl.
E-bok, 2022
2051 kr
Lägg i varukorg
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, …
Advances in National Brand and Private Label Marketing
Ninth International Conference, 2022
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad m. fl.
Häftad, 2023
1592 kr
Lägg i varukorg
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, …
Advances in National Brand and Private Label Marketing
10th International Conference, 2023
Av Juan Carlos Gázquez-Abad, Francisco J. Martínez-López m. fl.
Inbunden, 2023
1697 kr
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The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand …
Advances in National Brand and Private Label Marketing
10th International Conference, 2023
Av Katrijn Gielens, Francisco J. Martinez-Lopez m. fl.
E-bok, 2023
2169 kr
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The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. …
Advances in National Brand and Private Label Marketing
10th International Conference, 2023
Av Juan Carlos Gázquez-Abad, Francisco J. Martínez-López m. fl.
Häftad, 2024
1697 kr
Lägg i varukorg
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand …
Advances in National Brand and Private Label Marketing
11th International Conference, Oxford, UK, 2024
Av Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo m. fl.
Inbunden, 2024
1909 kr
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The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand …
Advances in National Brand and Private Label Marketing
11th International Conference, Oxford, UK, 2024
Av Jose Luis Ruiz-Real, Nicoletta Occhiocupo m. fl.
E-bok, 2024
2446 kr
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The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. …
Advances in National Brand and Private Label Marketing
11th International Conference, Oxford, UK, 2024
Av Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo m. fl.
Häftad, 2025
1909 kr
Lägg i varukorg
The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand …
Advances in National Brand and Private Label Marketing
12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025
Av Raj Sethuraman, Juan Carlos Gázquez-Abad m. fl.
Inbunden, 2025
1909 kr
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The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.The …
Advances in National Brand and Private Label Marketing
12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025
Av Jose Luis Ruiz-Real, Juan Carlos Gazquez-Abad m. fl.
E-bok, 2025
2526 kr
Lägg i varukorg
The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.The …
National Brands and Private Labels in Retailing
First International Symposium NB&PL, Barcelona, June 2014
Av Juan Carlos Gázquez-Abad, Francisco J. Martínez-López m. fl.
Häftad, 2014
1127 kr
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This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among …
National Brands and Private Labels in Retailing
First International Symposium NB&PL, Barcelona, June 2014
Av Juan Antonio Mondejar-Jimenez, Irene Esteban-Millat m. fl.
E-bok, 2014
1470 kr
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This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among …
Advances in National Brand and Private Label Marketing
Second International Conference, 2015
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad m. fl.
Häftad, 2015
1063 kr
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This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand …
Advances in National Brand and Private Label Marketing
Second International Conference, 2015
Av Raj Sethuraman, Juan Carlos Gazquez-Abad m. fl.
E-bok, 2015
1387 kr
Lägg i varukorg
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand …
Advances in National Brand and Private Label Marketing
Third International Conference, 2016
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad m. fl.
Häftad, 2016
1063 kr
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This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and …
Advances in National Brand and Private Label Marketing
Third International Conference, 2016
Av Els Gijsbrecht, Juan Carlos Gazquez-Abad m. fl.
E-bok, 2016
1418 kr
Lägg i varukorg
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and …
Advances in National Brand and Private Label Marketing
Fourth International Conference, 2017
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad m. fl.
Häftad, 2017
1063 kr
Lägg i varukorg
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as …
Advances in National Brand and Private Label Marketing
Fourth International Conference, 2017
Av Maria Jesus Yague-Guillen, Kusum L. Ailawadi m. fl.
E-bok, 2017
1418 kr
Lägg i varukorg
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as …
Advances in National Brand and Private Label Marketing
Fifth International Conference, 2018
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad m. fl.
Häftad, 2018
1063 kr
Lägg i varukorg
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied …
Advances in National Brand and Private Label Marketing
Fifth International Conference, 2018
Av Alexander Chernev, Juan Carlos Gazquez-Abad m. fl.
E-bok, 2018
1418 kr
Lägg i varukorg
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied …
