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2 produkter
Advances in National Brand and Private Label Marketing
Seventh International Conference, 2020
Av Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad m. fl.
Häftad, 2020
1486 kr
Lägg i varukorg
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium …
Advances in National Brand and Private Label Marketing
Seventh International Conference, 2020
Av Els Breugelmans, Juan Carlos Gazquez-Abad m. fl.
E-bok, 2020
1852 kr
Lägg i varukorg
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium …
