Advances in National Brand and Private Label Marketing

Ninth International Conference, 2022

AvFrancisco J. Martínez-López,Juan Carlos Gázquez-Abad

Häftad, Engelska, 2023

Del i serien Springer Proceedings in Business and Economics

1 545 kr

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Beskrivning

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

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