Marco Ieva – författare
Visar alla böcker från författaren Marco Ieva. Handla med fri frakt och snabb leverans.
7 produkter
Loyalty Management
Driving Engagement with Loyalty Programs and Customer Experience
Av Cristina Ziliani, Marco Ieva
Häftad, 2025
742 kr
Lägg i varukorg
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management. Loyalty management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints …
Loyalty Management
Driving Engagement with Loyalty Programs and Customer Experience
Av Cristina Ziliani, Marco Ieva
Inbunden, 2025
2588 kr
Lägg i varukorg
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management. Loyalty management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints …
Loyalty Management
Driving Engagement with Loyalty Programs and Customer Experience
Av Marco Ieva, Cristina Ziliani
E-bok, 2025
855 kr
Lägg i varukorg
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management. Loyalty management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints …
Loyalty Management
Driving Engagement with Loyalty Programs and Customer Experience
Av Marco Ieva, Cristina Ziliani
E-bok, 2025
874 kr
Lägg i varukorg
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management. Loyalty management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints …
Advances in National Brand and Private Label Marketing
Ninth International Conference, 2022
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad m. fl.
Inbunden, 2022
1592 kr
Lägg i varukorg
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, …
Advances in National Brand and Private Label Marketing
Ninth International Conference, 2022
Av Marco Ieva, Juan Carlos Gazquez-Abad m. fl.
E-bok, 2022
2051 kr
Lägg i varukorg
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, …
Advances in National Brand and Private Label Marketing
Ninth International Conference, 2022
Av Francisco J. Martínez-López, Juan Carlos Gázquez-Abad m. fl.
Häftad, 2023
1592 kr
Lägg i varukorg
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, …
