Advances in National Brand and Private Label Marketing

Ninth International Conference, 2022

AvFrancisco J. Martínez-López,Juan Carlos Gázquez-Abad

Inbunden, Engelska, 2022

Del i serien Springer Proceedings in Business and Economics

1 603 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

Produktinformation

Utgivningsdatum:2022-05-28
Mått:155 x 235 x 18 mm
Vikt:494 g
Format:Inbunden
Språk:Engelska
Serie:Springer Proceedings in Business and Economics
Antal sidor:202
Förlag:Springer International Publishing AG
ISBN:9783031065804

Utforska kategorier

Varumärken inom Ekonomi och Ledarskap
Arbetspsykologi inom Psykologi och pedagogik
Affärsstrategi inom Ekonomi och Ledarskap

Mer om författaren

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.Marco Ieva is Assistant Professor of CRM and Marketing at the University of Parma, Italy.