Advances in National Brand and Private Label Marketing

Ninth International Conference, 2022

AvFrancisco J. Martínez-López,Juan Carlos Gázquez-Abad

Inbunden, Engelska, 2022

Del i serien Springer Proceedings in Business and Economics

1 545 kr

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Beskrivning

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022).

Produktinformation

Utgivningsdatum:2022-05-28
Mått:155 x 235 x 18 mm
Vikt:494 g
Format:Inbunden
Språk:Engelska
Serie:Springer Proceedings in Business and Economics
Antal sidor:202
Förlag:Springer International Publishing AG
ISBN:9783031065804

Utforska kategorier

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Mer om författaren

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.Marco Ieva is Assistant Professor of CRM and Marketing at the University of Parma, Italy.

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