Advances in National Brand and Private Label Marketing

Eighth International Conference, 2021

AvFrancisco J. Martínez-López,Juan Carlos Gázquez-Abad

Inbunden, Engelska, 2021

Del i serien Springer Proceedings in Business and Economics

1 545 kr

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Beskrivning

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).

Produktinformation

Utgivningsdatum:2021-05-17
Mått:155 x 235 x 14 mm
Vikt:395 g
Format:Inbunden
Språk:Engelska
Serie:Springer Proceedings in Business and Economics
Antal sidor:132
Förlag:Springer Nature Switzerland AG
ISBN:9783030769345

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Mer om författaren

Francisco J. Martínez-López is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.

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