Marknadsföring på nätet
2 111 produkter
2 111 produkter
378 kr
Skickas
Digital marknadsföring bygger på att organisationer skapar sig digital närvaro genom webbplatser, appar eller konton på olika sociala medier – och att besökarna leds dit genom innehållsrika digitala annonser och publikationer.För att företag ska kunna positionera sig på marknaden och nå en bestämd målgrupp digitalt krävs det förståelse för olika kanaler samt deras egenskaper och möjligheter. De olika kanalerna erbjuder olika annons- och publikationsformat, och några av de vanligaste kanalerna är sökmotormarknadsföring, sociala medier, displaymarknadsföring och betalda samarbeten. Digital marknadsföring består av hundratals olika format och plattformar, som går att nyttja i olika syften.Det här är en introduktionsbok med handfasta tips för hur organisationer kan förhålla sig till den digitala marknadens olika alternativ. Den vänder sig till både studenter och yrkesverksamma som vill få en överblick över digitala kanaler och strategier.
369 kr
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Sveriges främsta specialister på e-handel slår samman sina påsar i en uppföljare till En djävel på e-handel - måsteläsning för alla som funderar över eller redan driver e-handel, från småskaligt till globalt.
Sveriges duktigaste e-handelspraktiker, Nic Staeger (medförfattare till boken En djävel på e-handel som gavs ut 2022), slår här samman sina krafter med landets mest erfarna akademiker inom ämnet, doktor Patrik Stoopendahl och professor Malin Sundström. Fokus denna gång är e-handelns hetaste ämne just nu: kundresan.
I denna faktaspäckade volym får läsaren en djupdykning i nyckelämnen som dynamisk prissättning, kundresan, sajtupplevelse, sökbeteenden, pausade och parallella kundresor, omnikanaltänkande och mycket mer. Det här blir utan tvivel en banbrytande och tung bok för branschen.
288 kr
Skickas
Driver du e-handel och vill ta din försäljning till nästa nivå? Kanske står du inför nästa stora steg: att växa, skala upp och expandera till nya marknader? Då är detta boken som visar hur du gör det i praktiken.
I denna e-handelshandbok får du ta del av erfarenheter, strategier och insikter från några av Sveriges mest framgångsrika e-handelsprofiler. De har byggt, skapat och skalat både B2C-, D2C- och B2B-affärer och delar generöst med sig av vad som verkligen fungerar i dagens konkurrensutsatta digitala landskap. Här får du inte teorier, utan konkreta råd och testade metoder.
Du får lära dig hur du:
Bygger en tillväxtmotor som fungerar i både din egen webbutik och på marknadsplatser Förstår hur lönsam tillväxt ser ut och vad som krävs för att nå dit Använder data och kundinsikter för att fatta beslut som lyfter konvertering, marginaler och tillväxt Skapar rätt förutsättningar för tillväxt i ditt företag Undviker de vanligaste fallgroparna som hindrar e-handlare från att växaBoken innehåller strategier och tips som hjälper dig att skala effektivt, allt från bygga ett mer konkurrenskraftigt erbjudande, till att optimera och utveckla kundupplevelsen och marknadsföringen. Du får också nycklarna till hur du arbetar med fler kanaler, testar nya marknader och produkter utan att bränna för mycket kapital och anpassar dina processer och ditt arbetssätt när du går från att sälja på en marknad till internationell e-handel.
Detta är en handbok för alla som arbetar med digital försäljning, oavsett om du säljer direkt till konsument, via återförsäljare eller till företagskunder. Den är skriven för dig som vill mer, som vill växa smartare och som vill bygga en e-handel som håller över tid.
Så vill du skala upp din e-handel och ta din digitala affär till nästa nivå är det här boken som visar hur du gör det på riktigt.
241 kr
Skickas
Day Trading Attention
How to Actually Build Brand and Sales in the New Social Media World
Inbunden, Engelska, 2024
389 kr
Skickas inom 3-6 vardagar
New York Times and USA Today Bestseller“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:Understand attention—what it is, where it is, where it’s underpriced, and how to leverage itProduce relevant, strategic content Use modern advertising platforms to build brand and grow sales in today’s rapidly changing environment
LinkedIn Edge
New Sales Strategies for Unleashing the Power of LinkedIn + AI to Cold Call Less and Sell More
Inbunden, Engelska, 2025
243 kr
Skickas inom 5-8 vardagar
Combine LinkedIn and AI to multiply your selling potentialMost sales professionals and entrepreneurs are desperate to find new techniques to help them break through the overwhelming noise and get the attention of high-value decision makers. They want to make fewer cold calls, face less resistance, and have more meaningful conversations.This is why Jeb Blount (the world's most Fanatical Prospector) and Brynne Tillman (the LinkedIn Whisperer) joined forces to create The LinkedIn Edge—the definitive playbook for combining LinkedIn, AI, and proven outbound prospecting strategies to build bigger, better, and more qualified pipelines. In this highly practical guide, you will learn the tactics, techniques, frameworks, and secret shortcuts that transform LinkedIn into a list-building, prospecting, referral-getting, lead-generation machine that will help you sell more, win more, and earn more.You'll learn how to: Leverage LinkedIn + AI to build better, more effective prospecting listsIntegrate LinkedIn into your outbound prospecting sequences to increase engagementFind decision-makers on LinkedIn using smart targeting strategiesUse AI tools to streamline research and get crucial contact informationWrite prospecting messages that convert with proven frameworks + AIMulti-thread and penetrate buying committees to bend win probability in your favor through deeper relationshipsJump over gatekeepers and get direct introductions to c-level decision makersLeverage your network to warm up cold calls and generate referralsGet prospects to accept your LinkedIn connection requestsTurn LinkedIn into a powerful lead-gen engine that brings hot buyers to youDeploy the 5s familiarity framework to build name recognition, authority, trustGet more prospecting done, in less time, with better results The LinkedIn Edge is not the typical “social selling” book focused on vanity metrics or going viral. There is no fluff or shallow “moon launch” techniques that never really work.This is a step-by-step playbook, written by practitioners. It is about what works in the real world, in the grind of the sales trenches—blending fast prospecting outreach with systematic relationship building sequences to engage prospects with confidence, consistency, and relevance.With each chapter and every lesson, you'll learn how LinkedIn mastery combined with an AI edge can give you almost superhuman prospecting powers that will explode your pipeline and your income.
- Nyhet
255 kr
Skickas inom 5-8 vardagar
Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.Written by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as: Why digitalization, AI, and immersive technology unlock the consumer mindHow performance marketing and AI obsessions kill authenticityHow to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiencesMarketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.
Marknadsföring på Instagram och Pinterest av kreativa verksamheter (inredning, mode, konst m.m.)
Häftad, Svenska, 2021
140 kr
Skickas
Den här boken handlar om marknadsföring på Instagram och Pinterest. Det är de två sociala plattformar som används mest inom branscher som t.ex. inredning, styling, mode, trädgårdskonst och konst. Det är branscher där man med fördel kan visa sina produkter på bilder. Jag har skrivit en bok tidigare som heter ”Så marknadsför du dig och din verksamhet i sociala medier – snabbt och lönsamt”. I den boken skriver jag om de sex största sociala plattformarna Facebook, Instagram, Twitter, Pinterest, Youtube och Linkedin. Denna bok är ett lättläst utdrag ur den tidigare mer heltäckande boken. I denna bok koncentreras innehållet kring Instagram och Pinterest Ett axplock ur innehållet: Ett unikt tillfälle för all kreativ verksamhet Så hittar du rätt strategi Bli en smart marknadsförare Så får du besökare till din webbsida Skapa trafik till din hemsida Så kan du lura Google men gör så här i stället Instagram - En plattform som bygger på bilder Så kommer du i gång med Instagram Marknadsföring med Instagram Pinterest - Ännu en plattform som bygger på bilder Så kommer du i gång med Pinterest Marknadsföring med Pinterest Så kommer du lyckas Använd denna strategi Så kan du mäta din framgång Så gör du det enklare och snabbare
211 kr
Skickas inom 3-6 vardagar
When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't. In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever.It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.
85 kr
Skickas
The social media secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of social media for business.Includes how to:• Plan• Promote• Post• Position• Monitor• Be real• Be ethical
83 kr
Skickas inom 11-20 vardagar
The communicating secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of communication for international business.Includes how to:• Listen and look• Say and speak• Use technology and media• Take the environment into account• Use Netiquette• Negotiate intercontinental differences• Communicate with a remote team
Crushing It!
How Great Entrepreneurs Build Business and Influence—and How You Can, Too
Inbunden, Engelska, 2018
319 kr
Skickas inom 3-6 vardagar
In 2009, social media impresario and entrepreneur Gary Vaynerchuk wrote the international bestseller CRUSH IT! It encouraged aspiring entrepreneurs to use internet marketing to turn their passions, hobbies, and expertise into real businesses. Almost a decade later, Gary returns to the topic with fresh insights and a range of lessons and case studies that recount how dozens of entrepreneurs from around the world have, indeed, CRUSHING IT. Using Gary's proven, multifaceted methods for personal branding, social media marketing, and entrepreneurship, CRUSHING IT is every businessperson's user manual for managing their careers and creating successful businesses in the digital age. Both inspiring and highly practical, CRUSHING IT is a state-of-the-art guide to building your own path to professional and financial success at a time when the rules are being rewritten every day.
Crushing It!
How Great Entrepreneurs Build Business and Influence - and How You Can, Too
Häftad, Engelska, 2018
202 kr
Skickas inom 3-6 vardagar
Twelve and a Half
Leveraging the Emotional Ingredients Necessary for Business Success
Häftad, Engelska, 2021
164 kr
Skickas
USA Today BestsellerIn his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.
279 kr
Kommande
The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal-brand-based empire using modern technology and social media.Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.
201 kr
Skickas inom 3-6 vardagar
The 10 Secrets to Selling on the World’s #1 Social Network
Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.
The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.
The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts.
Capitalize on impulse purchasingGet customers emotionally involved with your productUse social media as an “experience delivery mechanism”Create powerful social incentivesMake customers feel indebted to buy from youFacebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning “Likes” into “Buys.”
Ebusiness: A Beginner's Guide
Häftad, Engelska, 2001
490 kr
Skickas inom 5-8 vardagar
239 kr
Skickas inom 7-10 vardagar
Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.
AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today’s AI-driven world.
Key Topics Covered:
Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adapt AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithms Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies AI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt
346 kr
Skickas inom 7-10 vardagar
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable.
Selling the American People
Advertising, Optimization, and the Origins of Adtech
Häftad, Engelska, 2023
704 kr
Skickas inom 5-8 vardagar
141 kr
Skickas inom 7-10 vardagar
Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel.
This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author’s website www.alex-blyth.co.uk
206 kr
Skickas inom 5-8 vardagar
An eye-opening look at the invisible workers who protect us from seeing humanity’s worst on today’s commercial internet Social media on the internet can be a nightmarish place. A primary shield against hateful language, violent videos, and online cruelty uploaded by users is not an algorithm. It is people. Mostly invisible by design, more than 100,000 commercial content moderators evaluate posts on mainstream social media platforms: enforcing internal policies, training artificial intelligence systems, and actively screening and removing offensive material—sometimes thousands of items per day. Sarah T. Roberts, an award-winning social media scholar, offers the first extensive ethnographic study of the commercial content moderation industry. Based on interviews with workers from Silicon Valley to the Philippines, at boutique firms and at major social media companies, she contextualizes this hidden industry and examines the emotional toll it takes on its workers. This revealing investigation of the people “behind the screen” offers insights into not only the reality of our commercial internet but the future of globalized labor in the digital age.
Excessively Obsessed
Find your passion, build your business, learn your limits, love your life
Inbunden, Engelska, 2024
217 kr
Skickas inom 5-8 vardagar
Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates ClassDo you have an idea for a business, but no clue where to start? Is there a product or service you're sure you could sell, if only you knew how to file the paperwork or fund the company or build the marketing plan? Do you have an inkling that you'll want to start a business one day - and you can't stop wondering if you have what it takes? Then you have come to the right place.In this empowering guide, Natasha gives an honest account of the blood, sweat and tears that goes into creating a successful business, from registering your company and opening a bank account, all the way to building your team and scaling for growth. Removing the glamour of #hustleculture and the illusion of how easy it might look on social media, Natasha will detail how she bartered jobs and co-founded Monday Swimwear in her living room with her best friend and grew that business (and others) to a multi-million dollar empire. And she will explain how, no matter what your idea, if you are Excessively Obsessed with it, you can do the same. In her book, she will show readers how to: - Harness your idea to create a viable business that has longevity- Know when to leave your job, how to fund your start-up and whether you need a business partner - Generate and grow a huge following - Build contacts when no one knows who you are- Rise above pressures of social media to use it powerfully and with purpose- Create work/life balance to avoid burnout and take care of yourself Excessively Obsessed is for anyone who has ever wondered: should I start my own business? (Spoiler alert: There's no right answer!) And whether you decide to get started tomorrow or give it more time, you'll close this book with a reignited sense of passion and purpose in your career. Through her own story, Natasha will inspire readers to tap into their own unique potential, because when you find your calling, it's worth becoming obsessed.
Excessively Obsessed
Find your passion, build your business, learn your limits, love your life
Häftad, Engelska, 2025
123 kr
Skickas inom 5-8 vardagar
Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates ClassDo you have an idea for a business, but no clue where to start? Is there a product or service you're sure you could sell, if only you knew how to file the paperwork or fund the company or build the marketing plan? Do you have an inkling that you'll want to start a business one day - and you can't stop wondering if you have what it takes? Then you have come to the right place.In this empowering guide, Natasha gives an honest account of the blood, sweat and tears that goes into creating a successful business, from registering your company and opening a bank account, all the way to building your team and scaling for growth. Removing the glamour of #hustleculture and the illusion of how easy it might look on social media, Natasha will detail how she bartered jobs and co-founded Monday Swimwear in her living room with her best friend and grew that business (and others) to a multi-million dollar empire. And she will explain how, no matter what your idea, if you are Excessively Obsessed with it, you can do the same. In her book, she will show readers how to: - Harness your idea to create a viable business that has longevity- Know when to leave your job, how to fund your start-up and whether you need a business partner - Generate and grow a huge following - Build contacts when no one knows who you are- Rise above pressures of social media to use it powerfully and with purpose- Create work/life balance to avoid burnout and take care of yourself Excessively Obsessed is for anyone who has ever wondered: should I start my own business? (Spoiler alert: There's no right answer!) And whether you decide to get started tomorrow or give it more time, you'll close this book with a reignited sense of passion and purpose in your career. Through her own story, Natasha will inspire readers to tap into their own unique potential, because when you find your calling, it's worth becoming obsessed.
Meatball Sundae
How new marketing is transforming the business world (and how to thrive in it)
Häftad, Engelska, 2024
144 kr
Skickas inom 5-8 vardagar
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces 'Will it blend?' videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll convince you that it's worth the effort.
2 197 kr
Skickas inom 10-15 vardagar
This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities. The authors also provide insight into changing trends within consumer behaviour, reflect on future challenges within the field, and highlight areas of growth.An important contribution to the study of new and emerging marketing practices, the book will be indispensable for students, researchers, and teachers of communication, marketing, brand management, social media marketing, advertising, e-business, digital humanities, and consumer behaviour.
Search Engine Optimization and Marketing
A Recipe for Success in Digital Marketing
Inbunden, Engelska, 2021
1 632 kr
Skickas inom 10-15 vardagar
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.The book offers comprehensive coverage of essential topics, including:• The concept of SEM and SEO• The mechanism of crawler program concepts of keywords• Keyword generation tools• Page ranking mechanism and indexing• Concepts of title, meta, alt tags• Concepts of PPC/PPM/CTR• SEO/SEM strategies• Anchor text and setting up• Query-based searchWhile other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.
728 kr
Skickas inom 10-15 vardagar
Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field.This second edition features:NEW chapters on hot topics you need to knowMORE tips, charts, tables, and resourcesUP-TO-THE-MINUTE strategies for success
1 703 kr
Skickas inom 10-15 vardagar
Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field.This second edition features:NEW chapters on hot topics you need to knowMORE tips, charts, tables, and resourcesUP-TO-THE-MINUTE strategies for success
Digital Marketing Excellence
Planning, Optimizing and Integrating Online Marketing
Inbunden, Engelska, 2022
2 763 kr
Skickas inom 10-15 vardagar
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.