Seth Godin – författare
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Häftad, Engelska, 2024
142 kr
Skickas inom 5-8 vardagar
A New York Times, USA Today, and Wall Street Journal bestsellerIn this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip.Every new project (or job, or hobby, or company) starts out fun . . .then gets really hard, and not much fun at all. You might be in a Dip - a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac - a total dead end. What really sets superstars apart is the ability to tell the two apart.Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory and long-term security.Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort and talents. The old saying is wrong - winners do quit, and quitters do win.
Häftad, Engelska, 2024
211 kr
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A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change. “Creating tomorrow by repeating yesterday is not a useful way forward.” “Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.” “It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.” This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face. You’ll discover how to: Identify your "smallest viable audience" and make remarkable work they can't ignoreUnderstand and influence the systems shaping our worldPrioritize long-term thinking over instant gratificationMake smart, purposeful choices that shape a better tomorrow Who this book is for: Leaders who want to think more deeply about their impactEntrepreneurs tired of conventional business adviceChange-makers seeking lasting transformation in their career and communityAnyone feeling stuck in outdated systems and looking for a fresh perspective Strategy turns our effort into impact. Your journey to better thinking starts here.
Häftad, Engelska, 2018
186 kr
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#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way."This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial TimesIf you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.
Häftad, Engelska, 2024
210 kr
Skickas inom 5-8 vardagar
The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader.Since it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this book will demystify the process.It's human nature to seek out tribes, be they religious, ethnic, economic, political or even musical. Now the Internet has eliminated the barriers of geography, cost and time. Social media gives anyone who wants to make a difference the tools to do so.With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.If you think leadership is for other people, think again-leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerchuk, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.Tribes will make you think-really think-about the opportunities to mobilise an audience that are already at your fingertips. It's not easy, but it's easier than you think.
Häftad, Engelska, 2020
162 kr
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From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
Häftad, Engelska, 2018
130 kr
Skickas inom 5-8 vardagar
In this compelling, accessible and purpose-filled book bestselling business author Seth Godin shows how you have the potential to make a big difference-and make yourself indispensable in the process-wherever you are.Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - to become a linchpin. Linchpins are the essential building blocks of great organizations: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They love their work and pour their best selves into it and turn each day into a kind of art - and, in today's world, they get the best jobs and the most freedom.Godin shows that the key to being indispensable is overcoming the fears that hold most of us back. If you have you ever found a shortcut that others missed, seen a new way to resolve a conflict, or made a connection with someone others couldn't reach, then you have what it takes to become indispensable. It's time to stop complying with the system and draw your own map.
Häftad, Engelska, 2017
162 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2005
125 kr
Skickas
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
E-bok
Engelska, 2005102 kr
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
E-bok
Engelska, 2006102 kr
Läs direkt efter köp
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen!Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible.In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
E-bok
Engelska, 2007102 kr
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As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years. Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo LessSmall is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'
Häftad, Engelska, 2015
150 kr
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We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We're all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how.'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen
Häftad, Engelska, 2015
128 kr
Skickas
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackagedIf you are happy being just a dreamer, perhaps you don't need this book.If you're enjoying the status quo, don't even consider reading this book.If you are content waiting for success to find you, please put this book down and go find something else to read.Why has Poke the Box become a cult classic?Because it's a book that dares readers to do something they're afraid of.It could be what you need, too.'Like the man who produced it, Poke the Box is inspired and inspiring' Daniel H. Pink'A one-two punch! Half kick in the ass, half cheerleading encouragement' Steven Pressfield, author of The War of Art
E-bok
Engelska, 2018161 kr
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#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work.* The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This book shows you the way.'A very accessible way into Godin's thinking . . . Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way ' The Financial TimesIf you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.
Ljudbok
Engelska, 2018144 kr
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Brought to you by Penguin.*Narrated by Seth Godin*#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you''re proud of, whether you''re a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this audiobook will help you reframe how it''s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it''s for, but who it''s not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This audiobook shows you the way. "This Is Marketing is a very accessible way into Godin''s thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial TimesIf you enjoyed listening to this, check out Seth Godin''s Purple Cow, a true business classic. © Seth Godin 2018 (P) Penguin Audio 2018
E-bok
Engelska, 2020161 kr
Läs direkt efter köp
From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that: - Writer's block is a myth- Consistency is far more important than authenticity- Experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
Ljudbok
Engelska, 2020108 kr
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Brought to you by Penguin. From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn''t come with a guarantee. But there is a pattern to who succeeds and who doesn''t. And engaging in the consistent practice of its pursuit is the best way forward.Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer''s block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you''re a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you''ve been seeking to share all along.With this book as your guide, you''ll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.© Seth Godin 2020 (P) Penguin Audio 2020
Häftad, Engelska, 2022
156 kr
Skickas
When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics.The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and leaders that focuses on what we know, what has come before, and what might happen next. With thousands of data points, articles and charts explaining carbon's impact on everything in our society, from our the economy to extreme weather events, it is the definitive source for facts and the basis for a global movement to fight climate change. This book isn't what the oil companies, marketers, activists, or politicians want you to believe. This is what's really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere canaddress this on its own. We are in this together. And it's not too late for concerted, collective action for change.
E-bok
Engelska, 2022161 kr
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When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics.The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and leaders that focuses on what we know, what has come before, and what might happen next. With thousands of data points, articles and charts explaining carbon's impact on everything in our society, from our the economy to extreme weather events, it is the definitive source for facts and the basis for a global movement to fight climate change. This book isn't what the oil companies, marketers, activists, or politicians want you to believe. This is what's really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere canaddress this on its own. We are in this together. And it's not too late for concerted, collective action for change.
Häftad, Engelska, 2023
175 kr
Skickas
"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success."From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-changing workplace.The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity tracking and back-to-the-office mandates, when what they should be doing is the opposite - affording employees the dignity necessary to inject purpose and motivation into their work.In The Song of Significance, legendary author and business thinker Seth Godin posits a new view of what industry leaders must do now. If you want your employees to live up to their full professional potential, you must give them the respect and autonomy they deserve as humans. The choice is simple: either keep treating your people as disposable and join in the AI-fueled race to the bottom, or build a significant organization that enrolls, empowers, and trusts employees to deliver their best work, no matter where they're working.
E-bok
Engelska, 2023161 kr
Läs direkt efter köp
"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success."From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-changing workplace.The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity tracking and back-to-the-office mandates, when what they should be doing is the opposite - affording employees the dignity necessary to inject purpose and motivation into their work.In The Song of Significance, legendary author and business thinker Seth Godin posits a new view of what industry leaders must do now. If you want your employees to live up to their full professional potential, you must give them the respect and autonomy they deserve as humans. The choice is simple: either keep treating your people as disposable and join in the AI-fueled race to the bottom, or build a significant organization that enrolls, empowers, and trusts employees to deliver their best work, no matter where they're working.
Ljudbok
Engelska, 2023174 kr
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Brought to you by Penguin."Humans aren''t a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success."From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-changing workplace.The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity tracking and back-to-the-office mandates, when what they should be doing is the opposite - affording employees the dignity necessary to inject purpose and motivation into their work.In The Song of Significance, legendary author and business thinker Seth Godin posits a new view of what industry leaders must do now. If you want your employees to live up to their full professional potential, you must give them the respect and autonomy they deserve as humans. The choice is simple: either keep treating your people as disposable and join in the AI-fueled race to the bottom, or build a significant organization that enrolls, empowers, and trusts employees to deliver their best work, no matter where they''re working.©2023 Seth Godin (P)2023 Penguin Audio
E-bok
Engelska, 201591 kr
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We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We're all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how.'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen
E-bok
Engelska, 201591 kr
Läs direkt efter köp
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackagedIf you are happy being just a dreamer, perhaps you don't need this book.If you're enjoying the status quo, don't even consider reading this book.If you are content waiting for success to find you, please put this book down and go find something else to read.Why has Poke the Box become a cult classic?Because it's a book that dares readers to do something they're afraid of.It could be what you need, too.'Like the man who produced it, Poke the Box is inspired and inspiring' Daniel H. Pink'A one-two punch! Half kick in the ass, half cheerleading encouragement' Steven Pressfield, author of The War of Art
Ljudbok
Engelska, 2020111 kr
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Brought to you by Penguin.You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P''s used by marketers - Pricing, Promotion, Publicity - aren''t working anymore. The golden age of advertising is over. It''s time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.© Seth Godin 2005 (P) Penguin Audio 2020
Häftad, Engelska, 2024
137 kr
Skickas inom 5-8 vardagar
This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organisation.There used to be two teams in every workplace: management and labour. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it and turn each day into a kind of art. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... · Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. · Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé. · David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, 'Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.'
Häftad, Engelska, 2024
145 kr
Skickas inom 5-8 vardagar
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces 'Will it blend?' videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll convince you that it's worth the effort.
Inbunden, Engelska, 2018
312 kr
Skickas inom 3-6 vardagar
Inbunden, Engelska, 2019
281 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2020
189 kr
Skickas inom 3-6 vardagar