Seth says about the book: "It's in full color throughout. It feels more like a high-end magazine than a book, and I think even people who hesitate to buy and read books will be engaged by this one. The format is new for me and as far as I know, no author has written a book quite this way. My hope, if we are able to reach a lot of people, is that I'll be able to do other books like this, and even better, so will you and other people with ideas to share. It explores, as directly as I can, the dance we all have to do with our fears, the tension we all must embrace in order to do work that we care about. It pushes us to dig deep inside so we can do better work and impact the things we care about. It is urgent, personal, in-your-face and as honest as I could make it. I hope you'll consider buying multiple copies at the discounted price to share with friends, co-workers and people on your team. It's the shared copies that make this project work, and it's the shared copies that will help create the change you seek in the people around you."