Neil Bendle – författare
Visar alla böcker från författaren Neil Bendle. Handla med fri frakt och snabb leverans.
5 produkter
Marketing Metrics
Av Neil Bendle, Paul Farris m. fl.
Häftad, 2021
366 kr
Lägg i varukorg
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply …
Key Marketing Metrics
The 50+ metrics every manager needs to know
Av Neil Bendle, Paul Farris m. fl.
Häftad, 2021
385 kr
Lägg i varukorg
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important …
Customer Asset
Understanding and Managing its Value
Inbunden, 2023
513 kr
Lägg i varukorg
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these …
Customer Asset
Understanding and Managing its Value
E-bok, 2023
657 kr
Lägg i varukorg
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these …
Customer Asset
Understanding and Managing its Value
Häftad, 2024
513 kr
Lägg i varukorg
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these …
