Shane Wang - Böcker
Visar alla böcker från författaren Shane Wang. Handla med fri frakt och snabb leverans.
2 produkter
2 produkter
496 kr
Skickas inom 10-15 vardagar
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
496 kr
Skickas inom 10-15 vardagar
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.