Shane Wang – författare

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3 produkter

1. 

   Customer Asset

   Understanding and Managing its Value

   Av Neil Bendle, Shane Wang

   Inbunden, 2023

   513 kr

   Lägg i varukorg

   This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these …

2. 

   Customer Asset

   Understanding and Managing its Value

   Av Shane Wang, Neil Bendle

   E-bok, 2023

   657 kr

   Lägg i varukorg

   This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these …

3. 

   Customer Asset

   Understanding and Managing its Value

   Av Neil Bendle, Shane Wang

   Häftad, 2024

   513 kr

   Lägg i varukorg

   This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these …