AI-Powered Content Marketing and SEO

Impact, Risks, and Strategies for Brands

Häftad, Engelska, 2026

239 kr

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Beskrivning

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.

AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today’s AI-driven world.

Key Topics Covered:

Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adapt
AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithms
Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it
Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies
AI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt

Produktinformation

Utgivningsdatum:2026-01-06
Mått:210 x 20 x 140 mm
Vikt:360 g
Format:Häftad
Språk:Engelska
Antal sidor:256
Upplaga:1
Förlag:Pearson Education
ISBN:9780135478226

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Mer om författaren

Catherine Seda is a digital and content marketing strategist, author of three books, former Entrepreneur magazine columnist, and freelance writer with deep experience in SEO and PPC copywriting. She brings more than 20 years of leadership and consulting to agencies, small businesses, and corporate brands including LL Flooring, Yelp, eBay, Kelley Blue Book, and American Honda Motor. Known for bringing together teams, Catherine fuses creativity, SEO, and AI to power content strategies that amplify brand authority and business impact—without losing the human element.Jenny Halasz is a technical SEO, content marketing strategist, and author with more than 20 years of experience helping brands succeed online. She has worked with companies like Humana, SAP, LL Flooring, and NVIDIA across e-commerce, education, and healthcare, specializing in technical SEO, content strategy, and data-driven optimization. A sought-after speaker and contributor to Search Engine Land and Search Engine Journal, Jenny is passionate about decoding AI’s influence on search, SEO, and customer experience to drive growth.

Innehållsförteckning

Chapter 1 AI's Impact on MarketersChapter 2 Customer NeedsChapter 3 Search, Personalization, and SEOChapter 4 Authenticity and AuthorityChapter 5 Social Media and Authority SignalsChapter 6 Bias, Ethics, and Legal RisksChapter 7 Marketing Operations and AutomationChapter 8 AI, Analytics, and Human InsightChapter 9 e-commerce and AIChapter 10 Nonprofits and AIChapter 11 AI in Regulated IndustriesAppendix A Tools and ResourcesAppendix B Checklists