Irene Esteban-Millat – författare
Visar alla böcker från författaren Irene Esteban-Millat. Handla med fri frakt och snabb leverans.
2 produkter
National Brands and Private Labels in Retailing
First International Symposium NB&PL, Barcelona, June 2014
Av Juan Carlos Gázquez-Abad, Francisco J. Martínez-López m. fl.
Häftad, 2014
1127 kr
Lägg i varukorg
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among …
National Brands and Private Labels in Retailing
First International Symposium NB&PL, Barcelona, June 2014
Av Juan Antonio Mondejar-Jimenez, Irene Esteban-Millat m. fl.
E-bok, 2014
1470 kr
Lägg i varukorg
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among …
