Advances in Digital Marketing and eCommerce

Third International Conference, 2022

AvFrancisco J. Martínez-López,Luis F. Martinez

Inbunden, Engelska, 2022

Del i serien Springer Proceedings in Business and Economics

1 854 kr

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Beskrivning

Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics.

Produktinformation

Utgivningsdatum:2022-06-08
Mått:155 x 235 x 23 mm
Vikt:647 g
Format:Inbunden
Språk:Engelska
Serie:Springer Proceedings in Business and Economics
Antal sidor:308
Förlag:Springer International Publishing AG
ISBN:9783031057274

Utforska kategorier

E-handel inom Ekonomi och Ledarskap
Marknadsföring på nätet inom Ekonomi och Ledarskap
Affärsapplikationer inom Data och IT

Mer om författaren

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.Luis F. Martinez is an Associate Professor of Marketing and Behavioral Science (with Habilitation in Management) at the Nova School of Business and Economics, Universidade Nova de Lisboa, Carcavelos, in Portugal.