Luis F. Martinez – författare
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4 produkter
4 produkter
Advances in Digital Marketing and eCommerce
Third International Conference, 2022
Inbunden, Engelska, 2022
1 870 kr
Skickas inom 10-15 vardagar
Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics.
Advances in Digital Marketing and eCommerce
Third International Conference, 2022
Häftad, Engelska, 2023
1 870 kr
Skickas inom 10-15 vardagar
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Advances in Digital Marketing and eCommerce
Fifth International Conference, 2024
Inbunden, Engelska, 2024
2 136 kr
Skickas inom 10-15 vardagar
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition.
Advances in Digital Marketing and eCommerce
Fifth International Conference, 2024
Häftad, Engelska, 2025
2 136 kr
Skickas inom 10-15 vardagar
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.