Philipp Brüggemann - Böcker
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4 produkter
4 produkter
Advances in Digital Marketing and eCommerce
Fifth International Conference, 2024
Inbunden, Engelska, 2024
2 117 kr
Skickas inom 10-15 vardagar
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition.
Advances in Digital Marketing and eCommerce
Fifth International Conference, 2024
Häftad, Engelska, 2025
2 117 kr
Skickas inom 10-15 vardagar
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.
718 kr
Skickas inom 10-15 vardagar
Dieses Buch beinhaltet methodische Grundlagen sowie mehrere empirische Anwendungen der vom Autor entwickelten neuartigen Methode zur Dekomposition von Marktanteilen.
1 202 kr
Skickas inom 10-15 vardagar
This book includes methodological foundations as well as several empirical applications of the novel method for the decomposition of market shares developed by the author. Philipp Brüggemann demonstrates, using the example of market shares of national brands and private labels as well as retail chains, how previous market share analyses can be improved through decomposition by regular and promotional prices. The method is characterized by its high transferability to various questions in both academic and practical contexts. This innovative method can be applied not only to market share analysis but also to numerous other relative and absolute key performance indicators. Using regression analysis or structural equation modeling, this method can be used to break down causal relationships between independent and dependent variables into components.