Advances in Digital Marketing and eCommerce

Fifth International Conference, 2024

AvFrancisco J. Martínez-López,Luis F. Martinez

Inbunden, Engelska, 2024

Del i serien Springer Proceedings in Business and Economics

2 117 kr

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Beskrivning

The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition.

Produktinformation

Utgivningsdatum:2024-06-20
Mått:155 x 235 x 24 mm
Vikt:658 g
Format:Inbunden
Språk:Engelska
Serie:Springer Proceedings in Business and Economics
Antal sidor:318
Förlag:Springer International Publishing AG
ISBN:9783031621345

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Mer om författaren

Francisco J. Martínez-López is Professor of Business Administration at the University of Granada in Spain.Luis F. Martinez is Associate Professor of Marketing and Behavioral Science at Nova School of Business & Economics, Nova University Lisbon, Portugal.Philipp Brüggemann is Postdoctoral Researcher at the University of Hagen, Germany.

Innehållsförteckning

Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM.- The impact of 3D digital content on consumer satisfaction with brand experiences.- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.