Advances in Digital Marketing and eCommerce

First International Conference, 2020

AvFrancisco J. Martínez-López,Steven D'Alessandro

Häftad, Engelska, 2020

Del i serien Springer Proceedings in Business and Economics

1 078 kr

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Beskrivning

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Produktinformation

Utgivningsdatum:2020-05-07
Mått:155 x 235 x 13 mm
Vikt:359 g
Format:Häftad
Språk:Engelska
Serie:Springer Proceedings in Business and Economics
Antal sidor:220
Förlag:Springer Nature Switzerland AG
ISBN:9783030475949

Utforska kategorier

E-handel inom Ekonomi och Ledarskap
Affärsförhandlingar inom Ekonomi och Ledarskap
Tillämpad datateknik inom Data och IT

Mer om författaren

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.