Inbunden, Engelska, 2023
Advances in Digital Marketing and eCommerce
Fourth International Conference, 2023
Av Francisco J. Martínez-López
Del i serien Springer Proceedings in Business and Economics
2448 kr
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Beskrivning
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
Produktinformation
- Utgivningsdatum: 2023-04-29
- Mått: 155 x 235 x 23 mm
- Vikt: 589 g
- Format: Inbunden
- Språk: Engelska
- Serie: Springer Proceedings in Business and Economics
- Antal sidor: 306
- Förlag: Springer International Publishing AG
- ISBN: 9783031318351
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Mer om författaren
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
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