David López López - Böcker

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

This book constitutes the proceedings of the Second Decision Science Alliance International Summer Conference, DSA ISC 2024, held in Valencia, Spain, in June 2024.The 33 full papers and 38 short papers included in this book were carefully reviewed and selected from 101 submissions.At the core of DSA ISC’24 are in-depth discussions and analyses across a spectrum of technological domains. Notably, experts shared their knowledge on areas such as Artificial Intelligence & Machine Learning, Mathematical Optimization, Operational Research & Management Science, Statistics, Simulation, and Decision Processes Analysis. Each of these areas represents a key aspect of decision science, contributing to the interdisciplinary nature of the conference.