Pável Reyes-Mercado – författare
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4 produkter
4 produkter
Eco-Innovations in Emerging Markets
Analyzing Consumer Behaviour and Adaptability
Inbunden, Engelska, 2016
541 kr
Skickas inom 10-15 vardagar
Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area.
1 776 kr
Skickas inom 10-15 vardagar
An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals.
1 776 kr
Skickas inom 10-15 vardagar
An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals.
Reverse Entrepreneurship in Latin America
Internationalization from Emerging Markets to Developed Economies
Inbunden, Engelska, 2018
559 kr
Skickas inom 10-15 vardagar
This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets.