FinTech Strategy

Linking Entrepreneurship, Finance, and Technology

AvPável Reyes-Mercado

Inbunden, Engelska, 2021

Del i serien Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth

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Häftad

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Beskrivning

An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals.

Produktinformation

Utgivningsdatum:2021-07-09
Mått:148 x 210 x 17 mm
Vikt:413 g
Format:Inbunden
Språk:Engelska
Serie:Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
Antal sidor:200
Upplaga:21001
Förlag:Springer Nature Switzerland AG
ISBN:9783030539443

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap
Affärsutveckling inom Ekonomi och Ledarskap
Finansiering inom Ekonomi och Ledarskap

Mer om författaren

Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.

Innehållsförteckning

Part I. The financial-entrepreneurial innovation-technology convergence.- Chapter 1. How Fintech was born?.- Chapter 2. Technological possibilities.- Chapter 3. Entrepreneurship in the Fintech industry.- Part II. Exploring opportunities in Fintech.- Chapter 4. Dynamics of Fintech and the broad financial industry.- Chapter 5. Financial consumer behavior and decision making.- Chapter 6. Consumer segments in the Fintech market.- Chapter 7. Differentiation and sustainable competitive advantage.- Part III. Exploiting opportunities in Fintech.- Chapter 8. Effectuation as a strategic approach.- Chapter 9. Developing a product-market fit.- Chapter 10. Measuring venture performance.- Part IV. Broad outcomes of Fintech.- Chapter 11. Societal outcomes of Fintech.- Chapter 12. Designing a future for Fintech.